ASM Global and Marketplace Events sign major alliance

ASM Global and Marketplace Events sign major alliance

LOS ANGELES — ASM Global, a global leader in entertainment production, venue management and event strategy, and Marketplace Events, the largest B2C entertainment producer in the U.S. and Canada, have announced an unmatched content and programming alliance. As part of the agreement, Marketplace Events will gain access to ASM’s team to simplify and streamline the event planning process and leverage its extensive marketing resources to increase visibility and growth in new markets.

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ASM Global boasts an elite roster of programming partners that includes the world’s leading event promoters (Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions), and an extensive presence in over 200 ASM Global venues across North America. Marketplace Events currently produces shows in niches ranging from home and garden to weddings to seasonal events in 34 markets across the United States and Canada, attracting 22,000 exhibitors and nearly two million attendees each year.

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In March, ASM Global and Marketplace Events announced new annual home shows that will take place at NRG Park in Houston each February and October, beginning in spring 2022. The partners also announced a third annual home show that will be held in the Jacksonville market, beginning in May 2022.

“The pandemic has shown us the importance of unique live experiences and how much we value them,” said Ron Bension, president and CEO of ASM Global. “Whether we’re being entertained, delighted or educated, we know it happens best when we’re live and in person. There’s no real substitute.”

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“When Marketplace Events was approached to partner more closely with ASM, a company with significant resources and influence in the industry, we didn’t hesitate,” said Tom Baugh, CEO of Marketplace Events. “We believe this alliance will be a catalyst for growth for both MPE and ASM. Our new event launches in Houston and Jacksonville are just the beginning.”

Contact Tom Baugh at (330) 865-6700 or Tom@mpeshows.com; Ron Bension at (610) 729-7900

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