ATLANTA — ANDMORE has announced a host of new features and enhancements for its Atlanta Apparel and Atlanta Market events this year.
Atlanta Clothing
ANDMORE Atlanta Apparel Markets, held five times a year (February, April, June, August and October) at AmericasMart Atlanta, have synchronized the opening dates and times of their temporary exhibits and permanent showrooms in 2024. Prior to that, they had staggered openings, with the permanent showrooms opening first.
According to Karen Olson, ANDMORE’s executive vice president and chief marketing officer, this gives shoppers a more consistent experience.
“We’ve had very positive feedback on that, so it’s something we’re continuing throughout the rest of the cycle this year, and I’m sure we’ll continue into the future,” Olson said.
ANDMORE also introduced a Buyer Resource Center at AmericasMart Atlanta, featuring training, events, activations and more.
Additionally, through a new exclusive partnership with video commerce platform CommentSold, ANDMORE is helping retailers sell on Facebook, Instagram, TikTok, Shopify and other platforms at Buyer Resource Center “Go Live” booths.
“We use this to encourage our retailers to sell in real time in the marketplace to their consumers, but also to get feedback… it’s a great interactive tool for retailers to engage their consumers in that bulk buying process,” Olson explained.
The August 2024 edition of Atlanta Apparel will feature showrooms from July 30 to August 2 and temporary exhibits from July 30 to August 1.
Related. International Market Centers unveils ANDMORE
Atlanta Market
According to ANDMORE, Atlanta Market is the largest market of its kind in the gift industry and the second largest in the home decor industry.
“It’s a very strong product offering, and it generates a national buyer base…we’re leveraging all 50 states and almost 200 international locations as well,” said Dorothy Belshaw, president of ANDMORE, adding that the show included new layouts and tools to help attendees navigate its vast offerings this year.
Atlanta Market has revamped its Temporary section, streamlining its product collections by consolidating various categories into larger sections to improve buyer navigation and exhibitor exposure.
“It makes the event much more interesting for exhibitors. Many companies are now developing product ranges that span multiple categories. So it’s harder to classify a brand into a subcategory when they sell across multiple categories. So it gives them the opportunity to be represented more accurately,” Belshaw said.
Additionally, ANDMORE has transformed the market’s “Les Jardins” section, which features outdoor gifts and accessories, into a restructured, single-floor experience.
In June, the company also launched a new planning tool for buyers, integrated into its marketplace website and @Market app.
Buyers can use the program to create a market plan before a show, allowing them to hit the ground running. Plus, they can organize exhibitors by location, category and more.
ANDMORE is also bringing its new initiative The (A) List to the Atlanta market this summer.
In this program, the company identifies three high-profile industry tastemakers as (A)-Listers and leverages their channels to gain exposure, create on-site events of their curation and more. The 2024 Atlanta Market A-Listers are Jasmine Crockett, Jordan Jones and Eddie Ross.
“Influencers are becoming increasingly important to our industry, to our company and to the world. So we’re always looking for new ways to engage these types of people and expand our network and reach to people we wouldn’t have been able to reach otherwise,” Olson said.
Atlanta Market’s 2024 Summer Showrooms will be open July 16-22. Its Temporaries section will be open July 17-21.
Learn more about ANDMORE Markets here.
Atlanta Market’s Summer and Winter editions are part of Trade Show Executive’s 2023 Gold 100 class and will be honored at the 2024 Gold 100 Awards & Summit, September 17-19 in Santa Barbara, California.
Learn more about the Gold 100 Awards & Summit 2024 here.
Photo credit: ANDMORE.
