CHICAGO – Who better than three of the industry’s leading organizations to explain the importance of business events in the global economic recovery? That’s why AIPC, the International Association of Convention Centers, ICCA, the International Congress and Convention Association, and UFI, the World Association of the Exhibition Industry, have come together to present a new white paper, “Business Events Are the Fast Track to Economic Recovery.”
The study begins by outlining the total economic impact of business events – $1.5 trillion and 26 million jobs – and explains how, despite this, many governments failed to recognise them as different from other types of gatherings when designing Covid policies. While G2G events – the G7 in Cornwall in June 2021 or the G20 in Rome last October – have gone ahead safely, B2B events have continued to face restrictions. Furthermore, few countries have done their part to facilitate organisers’ ability to hold business events by taking measures such as allowing tested and vaccinated B2B travellers to waive quarantine.
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“The business events industry needs a guiding strategy to showcase the importance and economic impact of our sector and the position paper demonstrates this,” said Senthil Gopinath, CEO of ICCA. “This G3 effort aims to serve the global industry with a roadmap to move the sector forward. It is a document that can highlight opportunities for collaboration and innovation.”
Download the guidance document “Business events are the fast track to recovery” here.
Contact Senthil Gopinath at senthil.g@iccaworld.org or +31203981919