Africa Trade Week (Morocco) (CTW) 2025

The Africa International Trade Week (Morocco), carefully planned and executed by the Middle East International Exhibition Group, successfully concluded six sessions. The latest exhibition attracted more than 300 high-quality enterprises from China’s Shanghai, Sichuan, Fujian, Guangdong, Shandong, Zhejiang and Ningxia provinces and autonomous regions to participate in the exhibition. The exhibition area reached 3,000 square meters, a total of more than 3,000 square meters. 9,000 professional visitors were welcomed. This exhibition has the honor of receiving honors from Hunan Provincial Trade Promotion Committee, Ningxia Hui Autonomous Region Trade Promotion Committee, Qingdao Municipal Bureau of Commerce, Fuzhou Municipal Bureau of Commerce, of Sichuan Machinery Research and Design Institute, Liuyang Fireworks and Firecrackers Association, China Fastener Industry Alliance. We have received support from many local government agencies and industry associations, as well as active participation from relevant Kenyan government departments.

The 7th International Trade Week Africa (Morocco), which will be inaugurated with great fanfare at the Palais International des Congrès et des Expositions de Casablanca in November 2025, is expected to become an unprecedented international trade event, bringing together more than 300 exhibitors from more than 30 countries across the world. world. The scale has been expanded to 30,000 square meters. As an ideal B2B (business-to-business) and B2G (business-to-government) communication platform connecting Africa, Europe, the Middle East and North Africa, this exhibition will showcase comprehensively unique customs, traditional cultures and diversified products and products. services in each country.

During the exhibition, there will also be a number of special speeches delivered by industry leaders, aimed at providing businesses with a window into the latest global industry trends and promoting cooperation opportunities between exhibitors and potential partners through in-depth exchanges and discussions. explore new avenues of cooperation and development together.

Analysis of market potential

Morocco, located in the northern part of the African continent, is not only the fifth largest economy in Africa, but also the third largest economy in North Africa. Thanks to its unique geographical location, bordering other countries in Europe and Africa, Morocco has naturally become a strategic hub connecting the markets of Europe, Africa and the Middle East. It can be described as the business center of North Africa, thus opening a wider space for commercial exchanges. investors. By entering the Moroccan market, companies can significantly expand their coverage in European, African and Middle Eastern markets. This advantage has attracted many international companies.

Since 2003, the Moroccan economy has maintained a steady growth trend. According to the latest data from the World Bank, Morocco’s gross domestic product (GDP) reached 141.11 billion US dollars in 2023. Looking ahead, Morocco’s GDP is expected to continue growing between 2024 and 2029 at current prices , to reach $199.77 billion and reach a new economic high in 2029. This growth trend is mainly attributed to a series of positive initiatives and policy changes by the government Moroccan, in particular the advancement of economic liberalization, the attraction of foreign investments and the promotion of export trade.

According to Moroccan customs statistics, we see that since 2007, China is firmly the third trading partner of the Kingdom of Morocco. In 2023, the volume of bilateral trade between China and Morocco will approach the $8 billion mark. The French daily Le Monde clearly highlighted in a September 6 article that Morocco has become a key gateway for China’s entry into the EU market. In recent years, economic and commercial exchanges between China and Morocco have become more and more frequent, and China considers Morocco as an important channel to avoid the risk of exclusion of its products from the American and European markets.

Currently, the Moroccan consumer goods market is in a rapid development phase, providing unprecedented market opportunities for various products. Whether it is the traditional food and beverage industry or modern household and personal care products, the Moroccan market has great potential for development. As consumer demand for high quality, innovative and healthy products continues to increase, this provides huge business opportunities and potential for many brands to enter this dynamic market.

• Food and drink:The Moroccan food and beverage consumer goods market is booming, providing brands with vast growth opportunities. With growing consumer demand for quality, healthy and diversified products, the Moroccan market presents unique attractions. The Moroccan market continues to grow in demand for traditional foods and innovative international beverages. From classic Moroccan dishes to globally trending health foods, consumers are looking forward to diverse choices. Second, with the rapid development of e-commerce and modern retail formats, more sales and promotion channels are available to brands. Additionally, the expansion of online platforms and large supermarkets has opened up new market opportunities for food and beverage brands. In 2024, food market revenue will reach $30.7 billion. The Moroccan market is expected to experience an annual growth of 5.64% (CAGR 2024-2029). Benefiting from American import agreements and modern infrastructure, the Moroccan agri-food industry represents 16% of Morocco’s GDP growth. Morocco exports 71% of its agricultural products to Africa and the Middle East, so food processing machines have great prospects in Morocco.
• Consumer electronics:The Moroccan consumer electronics market is growing rapidly and has become at the forefront of technological innovation and digital living. From smartphones and laptops to appliances and smart home devices, Moroccan consumer demand for high-tech products continues to grow. With Internet penetration and economic growth, the Moroccan market offers lucrative opportunities for electronics brands. In 2024, revenues from the Moroccan consumer electronics market will amount to $2.505 billion. Among them, the largest market segment is telephone, with a market capacity of $1.581 billion in 2024. Compared with other countries, China has the highest revenue in the global telephone market. consumer electronics, reaching $1.985 billion in 2024. Considering the size of the population, Morocco’s per capita income in 2024 will be $64.89. By 2024, online sales are expected to account for 21.5% of total consumer electronics market revenue. Furthermore, the capacity of the Moroccan market is expected to reach 320.6 million pieces by 2029.
• Modern furnishings:The Moroccan market for modern consumer goods offers many opportunities. Brands can succeed in this market by focusing on consumer demands for modern design, functionality and environmental protection, and leveraging e-commerce platforms for innovative sales. The rapid development of e-commerce has changed the way household products are purchased. The popularity of online platforms allows consumers to easily browse, select and purchase various household products, providing new sales channels for brands. The number of Internet users in Morocco has increased in recent years. From 2024, the Internet penetration rate will reach 90.7%, compared to 88.1% the previous year. This indicator represents the percentage of the total population that uses the Internet, and Morocco ranks first in Africa. The increase in the number of connected people has also boosted the market for modern household products in Morocco. For example, in the smart home market, it is expected that by 2024, the revenue of the Moroccan smart home market will reach 133.7 million US dollars. The annual growth rate (CAGR 2024-2028) of revenue is expected to be 12.07% and the market size is expected to reach US$ 210.9 million by 2028. The household penetration rate in 2024 is 12 .2% and is expected to reach 18.1% in 2028. Currently, the average income per installed smart home is expected to be $132.8.

• Consumer electronics:PCs and laptops, smartphones and tablets, digital cameras and camcorders, televisions and home audio and video equipment, portable music players and headphones, game consoles and gaming devices, smart watches, fitness trackers;
• Consumer gifts:Festival gift supplies, wedding supplies, candles, incense, beauty products and cosmetics, fashion watches, fashion jewelry, bags and leather goods, souvenirs, leather goods, games, crafts and handmade items, smoking articles , paintings, limited editions manufactured and collected Gifts, hand-carved product series, original designs and popular gifts, seasonal decorations, contemporary crafts;
• Household consumer goods:Kitchen utensils, daily necessities, glass, porcelain, ceramics, metal utensils, cooking utensils, dinner plates and frying pans, small electrical appliances, baking utensils, fast food packaging, household cleaning equipment and utensils, kitchen utensil accessories and textiles;
• Food and drink:Fruits, vegetables, meat, fish, canned foods, ready-to-eat foods, frozen foods, cookies, pastries, sweets, nuts, salt, pepper, soy sauce, vinegar, seasonings, wheat flour, sugar, sourdough, oils and mineral water, juices, soft drinks, milk, yogurts, instant coffee, tea, tea-based drinks, sports drinks, energy drinks;
• Smart home:Home decorations, garden supplies, table supplies, kitchen supplies, household supplies, smart speakers, smart lights.