DALLAS—The Exhibition Industry Census 2023 from the Exhibition Industry Research Center (CARS) details the number of events and size of U.S. business-to-business exhibitions that took place in 2019.
The 130-page report presents the highest metrics for trade shows before COVID. In the years since, the industry has struggled to recover, which was recently releasedCARS Index 2023 Forecasts for next year show that the economic recovery is expected to be strongest in countries where it will be most intense.
The new Census report documents event activity for the continental United States and Hawaii, as well as the top 50 U.S. cities. These rankings are based on four criteria: number of events; net floor space (NSF); number of attendees; and, for the first time, a composite index for net floor space (NSF) and number of attendees. The composite index is intended to provide a more comprehensive picture of an event’s size and economic impact.
Among the datasets, the census looks in detail at location type, monthly activity and even the distribution of measurements across each of the 14 industrial sectors and their corresponding subsectors.
Related: CEIR Index Shows Trade Show Sector Rebound Continues
“The detailed information contained in this edition of the CEIR Census Report will be useful to destination marketing organizations, convention centers and hotels in justifying new construction, renovations and expansions,” said CEIR CEO Cathy Breden, CMP-F, CAE, CEM.
The most recent CEIR Index report, which analyzed the fourth quarter of 2022, The CEIR index showed a continued but choppy recovery. Nevertheless, the direction was positive, according to the report, with both the overall index and specific indicators improving over the past seven quarters. Of the completed events, 23.6% exceeded their pre-pandemic levels of the total CEIR index.
“This document is of great value to destinations seeking to benchmark their performance against competitors and to organizers evaluating venues for future events,” said Dr. Allen Shaw, CEIR economist and chief economist of Global Economic Consulting Associates, Inc.
Clickhereto buy theExhibition Industry Census 2023for $1,200. TheCensuscan be purchased in conjunction with theCEIR Index Report 2023for a special rate of $2,092.50here.
Contact Cathy Breden atcbreden@ceir.organd Dr. Allen W. Shaw atallens@gecainc.com