MIAMI — Informa Markets Fashion, organizer of the largest wholesale fashion market in the United States, will host its first MAGIC in Miami at the Miami Convention Center on January 8-9, 2024.
This new Southeast regional show will provide fashion retailers with access to immediate product to expand and restock their offerings early in the year and pre-order summer collections for delivery ahead of the brands’ fall 2024 launch at MAGIC Las Vegas.
MAGIC Miami will host approximately 400 fashion brands with a premium assortment and new offerings in swimwear and resort wear. The event location provides the opportunity to reach an international audience in close proximity to the Caribbean and offers the MAGIC community a destination for a new year and a new experience. MAGIC Miami offers brands the opportunity to gain exposure and enter new markets while opening up buying and fulfillment opportunities for retailers that align with the fashion cycle outside of the main collection seasons. Exhibiting brands and buyers will have the chance to experience MAGIC with Miami culture, art and fashion.
Related. Informa Markets Fashion Creates MAGIC Formula in Las Vegas; 30% Increase in New Exhibiting Brands
“Based on our market research, customer feedback and data, the Southeast region is a promising market for an in-between event. MAGIC Miami will be the ideal space for brands looking to build brand awareness and explore new avenues for expansion,” said Kelly Helfman, President of Informa Markets Fashion.
One of the ongoing trends that has come out of the pandemic is the popularity of regional meetings. This is also true for the fashion industry. “There has been a strong demand from brands and retailers for a mid-size regional show, especially in the Southeast region of the United States. We decided to host MAGIC Miami at the Miami Convention Center for the convenience and walkability for our guests. Everything is within reach, including beautiful beaches, art galleries and a variety of high-end restaurants. Miami is a cultural hub for fashion, art and entertainment with a high energy that we hope to match with our event,” said Jordan Rudow, Vice President of MAGIC. “We know our community well; we hear the requests and understand the needs of the market. MAGIC Miami will fill that need for a mid-size show in a place where we can all work and enjoy the experience.”
Categories showcased at MAGIC Miami will include trendy, youthful and contemporary, contemporary and modern activewear, as well as an assortment of footwear, accessories, homewear, gifts, beauty, swimwear and resortwear. Confirmed brands include Little Words Project, D’Amelio Footwear, Mod Ref, Skies are Blue, Elan, Wishlist, Fate, Emory Park and Staccato.
More than just events, MAGIC is a deep-rooted community, a place where brands and retailers feel at home.
Contact Kelly Helfman at Kelly.helfman@informa.com; Jordan Rudow at Jordan.Rudow@informa.com