ANGELS — ASM Global has entered into a strategic partnership with Playeasy, the largest digital network in the sporting events and sports tourism industry, to maximize sporting event bookings for ASM Global’s convention center portfolio.
This exclusive relationship will provide ASM Global with direct access to over 600 sporting event operators across more than 100 types of sports and activities.
In addition to showcasing venue capabilities on the Playeasy platform, ASM Global convention centers will benefit from unprecedented access to identify sporting event prospects, respond to event organizers’ requests for proposals, estimate local economic impact and co-market upcoming events in collaboration with destination partners.
Highlights of the partnership also include increased awareness of ASM Global convention centers as part of the brand’s global profile on the platform, enhanced product offerings designed specifically for convention centers, and data-driven insights and comprehensive real-time analytics of marketing performance and conversion rates critical to optimizing venue marketing strategies.
“We are excited to partner with Playeasy as their leading sports tourism and event platform complements ASM Global’s expertise in producing live event experiences,” said Anna Nash, vice president of market development at ASM Global. “This collaboration enhances our ability to deliver content to our extensive portfolio of venues, making it easier for sports event organizers to access our convention centers. By leveraging our network, we aim to enable organizers to expand their events across our diverse venues, increasing the economic impact of out-of-state visitors.”
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“This collaboration brings tremendous value to our event partners, enabling them to seamlessly connect with the nation’s leading convention centers. Beyond that, the true impact of this partnership lies in the value we will collectively bring to visitors and the local communities surrounding ASM-managed convention centers. Together, we aim to enhance the sporting event experience and foster community engagement around these events,” said Kerri Shields, Co-Founder and President of Playeasy.
Contact Anna Nash at anash@asmglobal.com