RICHMOND, UNITED KINGDOM — With the new RX QR College Using technology, attendees can learn more about exhibitors and products, and share their contact information, by scanning QR codes at booths or in product presentation areas with their smartphones, allowing exhibitors to easily generate leads.
Like RX Emperia Lead Manager application, which allows exhibitors to collect leads by scanning attendee badges, Colleqt QR powers RX Exhibitor Dashboardwhich allows exhibitors to effectively visualize, evaluate and track their leads, using real-time data. It can also be used to measure overall event performance and segment leads by product or category, set benchmarks and goals, etc.
Additionally, Colleqt QR reduces the need for printed materials such as business cards and brochures, increasing the sustainability and profitability of the event and helping RX in its mission to achieve net zero carbon emissions by 2040.
Colleqt QR is browser-based and does not require an app, making it easy for participants to set up and use. After a single use, it can capture QR codes even if a participant is offline, although internet is required to retrieve or send information.
“Colleqt QR makes visitor participation at RX events more productive, while allowing exhibitors to capture details of attendees they cannot interact with at the event, ensuring they never miss a lead,” Gaby Appleton, director of digital products at RX, said.
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RX piloted Colleqt QR to 11 events in 2023, including Arab tourism market, ISC West, The PGA Show, in-cosmetics global and the National Hardware Show.
Early user analytics showed that participants needed help when they first used Colleqt QR. However, after several iterations of the technology, Appleton reported that participants became increasingly comfortable using the technology for the first time and beyond.
“This is a data-driven process to constantly improve Colleqt QR and make it more usable and valuable to visitors, which of course increases usage and creates more leads for exhibitors and sponsors,” Appleton said.
“From a technology perspective, good mobile connectivity at the venue is a prerequisite… quality testing and matching with your recording capability is also critical… (and) communicating the benefits of these new integrated solutions to exhibitors and attendees, both pre-show and on-site, to educate and encourage engagement is key to adoption. We’ve found that when customers use the solutions, they love them.”
RX also found that Colleqt QR had the highest success rate at events where attendees were highly motivated to learn more about exhibitors and products, and at high-traffic booths where exhibitors were unable to personally interact with each attendee.
“Colleqt QR is just one of many tools we have created as part of our Business Builder digital services, and when used in tandem with our Lead Manager app, Colleqt QR is revolutionizing the way trade shows operate… The positive response to our Business Builder solutions is reflected in the high levels of customer adoption and enthusiastic feedback we have received,” Appleton said, adding: that RX plans to continue to introduce innovations across its global portfolio at an increasing pace.
Learn more about RX Business Builder solutions here.