Going to foreign exhibitions is currently a good way for Chinese companies to go global and participate in the construction and development of the Belt and Road Initiative. From the perspective of investment promotion, participating in overseas exhibitions is a marketing method with high efficiency, quick results and low cost. As a marketing department, it is difficult to build a brand without participating in exhibitions. However, for companies that have participated in foreign exhibitions once or have never participated in foreign exhibitions, they are not very familiar with the process of participating in foreign exhibitions. Here, the exhibition website summarizes the process of participating in foreign exhibitions. I hope everyone will read it carefully.
The process of overseas exhibitions is as follows
1. Determine the exhibition plan and set goals
For many small and medium-sized enterprises, how to participate in the right exhibition, participate well in the exhibition, and strive for influential results are all very profound propositions. Enterprises need to choose the exhibition that best suits them based on their own factors.
Because participating in exhibitions abroad involves visa applications, subsidy applications, and the transportation of exhibits, domestic visa approval generally takes 1 to 2 months, and exhibits must be shipped out of the country 2 months in advance, so we recommend that you determine your exhibition goals and formulate an exhibition plan at least 12 months in advance.
2. Register for the exhibition in advance and book the exhibition
10 months or more in advance
You need to pay attention to the time of the exhibition, because some exhibitions are held every 2-3 years, and popular exhibitions require registration one year in advance. Therefore, after determining the exhibition goal, the company should contact the exhibition company as soon as possible to register, fill in the exhibition application form, pay the deposit, and reserve the booth.
When filling out the exhibition application form, in order to protect your own interests, you need to pay attention to the relevant regulations and terms, the number of booth areas, and some additional exhibition service charges.
In addition, the location of the booth also plays a vital role in the company’s exhibition effect. The earlier you book, the easier it is to get the most advantageous booth.
3. Confirm the booth and pay the balance
10 months in advance
After you successfully register, you will receive the exhibition allocation result from the exhibition company. If the company is not satisfied with the booth, it can request a change. Only after formal confirmation, payment of the balance, and signing of the final exhibition contract, will your exhibition time and place be completely determined.
4. Exhibition decoration design, exhibits selection
6 months in advance
Booth design is very important for companies, and companies can hand it over to the exhibition company. Of course, you can also design the booth yourself or submit the design plan to the exhibition company based on your own creativity.
In a survey on “Factors for the Success of a Corporate Exhibition”, “attractive exhibits” accounted for as high as 40%. Therefore, it is of utmost importance to choose exhibits that are unique (to make you stand out from your peers and leave a deep impression on customers) and representative (representing the highest technical level of the company) to participate in the exhibition.
5. Design gifts and brochures
5 months in advance
If you want to leave a good impression on the audience, gifts and corporate brochures are essential for participating in exhibitions. Gifts given to customers reflect the added value of an exhibition. Gifts should be related to the company’s products or brand image, but also practical (to increase retention rate and increase exposure opportunities). For example, a Japanese fabric company designed the gift into a piece of exquisite glasses cloth and printed relevant information of the company on the cloth. This is not only related to the nature of the company, but also very practical for people who wear glasses, and has a good publicity effect.
6. Confirm the list of exhibitors and promote the exhibition
4 months in advance
The specific list and relevant information of the exhibitors going abroad need to be determined, and the exhibition company will arrange visas, hotels, air tickets and other matters.
In order to achieve better exhibition effects, companies should take the initiative to promote the exhibition through various online and offline channels (using WeChat and Weibo accounts with many fans, online advertising, offline flyers, media, industry forums, exhibition forums, etc.), and contact and invite target customers in advance. This can greatly increase the visitor rate of your exhibition, create a herd effect for your exhibition, and thus achieve more transactions.