The Italian Moto Show EICMA (Italian Motorcycle Show)** is one of the largest and most influential motorcycle professional exhibitions in the world. Here is a detailed introduction to the exhibition:
1. Basic information of the exhibition
Exhibition name: Motocross Fair in Milan, Italy (EICMA)
Hosting time: November 4 to November 9, 2025
Organizing: New Milan Convention and Exhibition Center, Milan, Italy (Rho-Fiera Exhibition Center)
Organizing cycle: once a year
Organizer: Italian Two-wheeler Industry Association (ANCMA)
2. Exhibition scale and influence
Exhibition area: More than 140,000 square meters
Number of exhibitors: There will be hundreds of exhibitors, including world-renowned motorcycle manufacturers, accessories suppliers, etc.
Number of visitors: More than 500,000 visitors will visit the exhibition, including professionals in the motorcycle industry, media representatives and general audiences
3. Exhibit scope
Motorcycle: includes various types and styles of motorcycles, such as sports cars, off-road vehicles, adventure cars, electric motorcycles, etc.
Bicycle: Covering various bicycle types, such as mountain bikes, road bikes, electric bicycles, etc.
Scooter: Including various scooter models and related accessories
Accessories and services: Accessories of motorcycles, bicycles and scooters, such as tires, engines, electric equipment, motorcycle production equipment, etc., as well as motorcycle tourism and related outdoor products, etc.
4. Exhibition features and highlights
Long history: EICMA was founded in 1914 and has a history of more than a hundred years. It is one of the oldest motorcycle exhibitions in the world.
Strong internationality: The exhibition attracts exhibitors and visitors from all over the world, providing an important platform for international exchanges and cooperation.
Technology and Innovation: The exhibition displays the latest technologies and innovative achievements of the motorcycle industry, including the green revolution of electric motorcycles, the application of new technologies of intelligence and networking.
Cultural Activities: A series of cultural activities will also be held during the exhibition, such as extreme sports performances, live concerts and entertainment programs in MotoLive arena, so that the audience can enjoy physical and mental pleasure while feeling the speed and passion.
Special exhibition area: To celebrate the 110th anniversary of the founding of EICMA, the exhibition will also set up a special exhibition area to showcase the evolution of two-wheeler design, a century-old inheritance from classic design to modern innovation.
5. Market background and opportunities
Motorcycle market recovery: With the recovery of the global economy and the increase in consumer purchasing power, the motorcycle market has gradually recovered, providing more business opportunities for motorcycle manufacturers and accessories suppliers.
Green travel trend: With the improvement of environmental awareness and the continuous development of new energy vehicle technology, green travel methods such as electric motorcycles are becoming more and more popular among consumers, bringing new development opportunities to the motorcycle industry.
Italian market potential: As one of the important motorcycle markets in Europe, Italy has a huge consumer group and a complete sales network. Participating in the EICMA exhibition will help companies better understand the Italian market and expand their sales channels.