Natural Products Expo West is the largest natural and organic food exhibition in North America. It has a history of more than 40 years and attracts visitors from the United States, Europe, Asia, South America and even the United States every year. Many buyers from Africa and other countries went to negotiate and exchange. It is listed as one of the top 50 exhibitions in the United States with high visibility and growth potential. Relying on the huge nutrition and health industry market in the United States, the exhibition has become the best platform for purchasing best-selling food and health care products in North America. It is also a platform for many natural food and health care brand giants in the United States to showcase their products.
1. Exhibition information
Exhibition name: Natural Products Expo West
Exhibition time: March 6, 2025 to March 8, 2025
Exhibition location: Anaheim Convention Center, Los Angeles, USA
Held period: once a year
2. Exhibition Features
Global influence: Natural Products Expo West is one of the world’s largest natural, organic and health products exhibitions, attracting exhibitors and visitors from all over the world.
Strong professionalism: The exhibition focuses on the fields of natural, organic and healthy products, providing a professional communication platform for exhibitors and visitors.
Rich activities: During the exhibition, a series of seminars, workshops and speaking engagements will be held to allow participants to gain an in-depth understanding of market trends, industry dynamics and best practices.
3. Review of the last session
In 2024, the exhibition will have 3,500+ exhibitors, including 600 first-time exhibitors, and about 100 Chinese companies. Nearly 90,000 professional visitors visited the exhibition. Exhibitors can access a wide range of North American sales channels at the exhibition, from professional medical and health institutions to independent natural product stores, from chain supermarkets to online e-commerce, and from trading distributors to end consumers. etc.
4. Market analysis
The United States is the third largest country in the world, with a land area of approximately 9.83 million square kilometers and a current population of approximately 334 million in 2024. As a developed economy, the United States has a GDP of approximately US$22.5 trillion and a per capita GDP of approximately US$67,500. As one of the largest food importing countries in the world, the United States has always maintained strict regulatory standards for food imports. In recent years, as consumers’ demands for food safety, nutrition and health have continued to increase, the U.S. government has further strengthened the access standards for imported food. In addition to regular health and quarantine requirements, the United States also pays attention to the control of food nutritional content, origin traceability, etc. In the United States, the average annual growth rate of functional foods is as high as 8%, far exceeding the average growth rate of the food industry. More convenience and deliciousness have become important needs of foreign consumers, which has given rise to the development of new types of food and is the main endogenous force for the development of the food industry. Huge industrial demand requires American companies to continue to import raw materials from all over the world, including plant-based raw material products. Many Chinese medicinal materials, plant extracts, natural health products, etc. are important supplement raw materials in my country. Therefore, it makes sense to aggressively enter the U.S. supplement market.
5. Scope of Exhibits
Natural organic drinks: fruit and vegetable juices, tea, weight loss drinks, non-alcoholic drinks, lactic acid drinks, etc.
Nutritional products: vitamins and diet, minerals, weight loss products, sports nutrition products, sexual function health products, nutritional drinks
Natural care: cosmetics, skin care, hair care, spa products, fragrance and aromatherapy, massage, baby care, etc.
Baby products: baby household cleaning supplies, baby laundry supplies, baby cosmetics, baby face, body and bath products, baby food, baby furniture, baby health, safety and monitors, baby medicine, baby oral hygiene, baby supplements, home decoration and Supplies
Natural/functional/organic food and raw materials: green healthy food and raw materials, functional food, fresh fruits and vegetables green food additives, organic tea, special food, fortified food, refined food, cooked meat products, frozen food, soy products, dehydrated food, cereals , organic meat