1. Market analysis
The Vietnam coffee market size is estimated at US$511.03 million in 2024 and is expected to reach US$763.46 million by 2029, with a CAGR of 8.13% during the forecast period (2024-2029). Vietnam has developed a deep-rooted coffee culture. The country is home to several companies that are not only engaged in the domestic coffee trade but also have a presence in foreign markets. Additionally, increased global exposure, penetration of Western culture and well-known coffee brands are expected to be key factors driving the expansion of coffee chains in Vietnam. At the same time, the country’s people are expected to have increasingly sophisticated tastes, which will support the country’s coffee market. Furthermore, rising coffee acceptance is attributed to the opening of high-end outlets by companies such as Highland’s Coffee, Starbucks, Phuc Long, and Trung Nguyen, thereby driving market growth. For example, in November 2022, Coffee House operated more than 150 stores in Vietnam. Additionally, these outlets bring an experiential element to coffee drinking by creating an inviting and relaxing atmosphere, which helps them boost revenue. In November 2022, Seedcom, the parent company of The Coffee House, announced that in the nine months ended September 30, 2022, the coffee chain’s sales increased 53% year-on-year to VND564 billion ($22.7 million). Vietnam’s coffee exports have also achieved significant growth in recent years. For example, in 2023-2024 (from October 2023 to September 2024), Vietnam exported approximately 1.46 million tons of coffee, and the export value hit a record high, exceeding US$5 billion for the first time. mark.
2. Market trends
There is an increasing demand for specialty coffee, organic coffee and green coffee. Vietnam’s interest in organic food and beverages (especially tea and coffee) is driven by changes in lifestyle, as well as increased spending on food and beverages, people’s awareness of healthy foods, changes in dining patterns and existing eating habits, and the desire to taste new products. The demand is growing at a faster rate. Still, sustainability remains important to buyers and retailers, and organic certification is no longer an option but a requirement. Additionally, with growing consumer preference for organic food, both consumers and industry are demanding traceability in the value chain. At the same time, Vietnam’s coffee production has also remained at a high level to meet consumer demand, which is expected to boost coffee sales in the country. For example, according to FAO data, Vietnam had the highest green coffee production in 2021, at nearly 1.85 million tons. Furthermore, with the growing demand for organic coffee in the market, market players are focusing on offering organic coffee in different packaging formats, which is expected to further boost the growth of the market during the forecast period. L’amant Cafe, for example, offers a variety of organic coffee products with unique characteristics and flavors. According to the company, its roasted organic coffee meets international standards. Such products on the country’s market mark the brand’s launch of new organic coffee products, including organic instant coffee products, roasted organic coffee and convenient whole bean coffee, and demonstrate their continued commitment to innovation and ability to meet customer needs , ultimately contributing to market growth.
Increasingly busy lifestyles and longer working hours have placed an increasing emphasis on the convenience of this product, resulting in more consumers switching from freshly ground coffee or standard instant coffee to instant coffee blends. Additionally, the convenient packaging formats of instant coffee products further support this demand. Traditionally, instant coffee has been mainly packaged in jars or cans, which are bulky and not very environmentally friendly. But now, brands like TNI King Coffee and G-7 offer instant coffee in Vietnam in single-serve bags or sticks, which is more convenient and easier to recycle.
Furthermore, the increasing production of instant coffee in the country is one of the major factors driving the market in the country as it maintains sufficient production to meet the demand. For example, according to data from the General Bureau of Statistics of Vietnam, Vietnam’s coffee powder and instant coffee production will be approximately 154,000 tons in 2022, an increase compared with 141,400 tons in the previous year. The country’s production of ground coffee and instant coffee has been growing steadily.
In addition, since Vietnam has abundant resources of robusta coffee, which is the main raw material for the production of instant coffee, the country has the potential to become the world’s leading instant coffee producer. Due to this strong advantage, Vietnam’s leading coffee producer is focusing on expanding its market presence by expanding its roasting and instant coffee production facilities. For example, in August 2021, agricultural products company Louis Dreyfus Company (LDC) and private-label coffee manufacturer Instant announced a joint venture agreement to build an instant coffee factory in Vietnam. The joint venture is said to operate under the name ILD Coffee Vietnam and construction will begin in early 2022. Due to the factors mentioned above, the demand for coffee is increasing in the country.
As the focus of the coffee industry in Vietnam and even Southeast Asia, the Vietnam Ho Chi Minh International Coffee Exhibition (VIETNAM CAFE SHOW) focuses deeply on all aspects of the coffee industry chain, aiming to create an information exchange, product display and technological innovation for industry elites. high-end platform. The exhibition not only brings together top coffee brands, senior suppliers and cutting-edge manufacturers at home and abroad, but also becomes a window to gain insight into the market pulse and capture the latest industry trends and technology trends.
The 10th Vietnam Ho Chi Minh Coffee Exhibition Cafe Show will be held grandly at the Ho Chi Minh Saigon Convention and Exhibition Center from April 17th to 19th, 2025! Participate in Cafe Show to help you open up the Vietnamese coffee market!
The last exhibition covered an area of over 8,000 square meters, gathering global attention and attracting 33,898 professional visitors from 15 countries and regions. More than 400 brands were exhibited, demonstrating its extraordinary influence and appeal in the coffee industry.
The exhibits are broad and in-depth, covering a full range of products and services from selected coffee beans, high-end coffee machines and coffee utensils, to coffee catering accessories, advanced coffee processing machinery, and even innovative coffee packaging solutions. Exhibitors can not only fully demonstrate their latest achievements and core competitiveness here, but also efficiently connect with potential customer groups, deepen strategic relationships with partners, accurately grasp changes in market demand, and tap potential business cooperation opportunities.
As Vietnam’s coffee industry continues to develop and global consumers’ demand for Vietnamese coffee increases, VIETNAM CAFE SHOW is expected to continue to maintain its growth momentum. In the future, the exhibition will pay more attention to innovation and service quality improvement, providing exhibitors and visitors with a more high-quality and efficient communication platform. At the same time, the exhibition will also actively expand the international market, attract more internationally renowned brands and purchasers to participate in the exhibition, and promote the internationalization process of Vietnam’s coffee industry.
In short, the Vietnam Ho Chi Minh International Coffee Exhibition (VIETNAM CAFE SHOW) is one of the important events in the coffee industry in Vietnam and even Southeast Asia. It brings together the elites and leaders in the global coffee industry, providing exhibitors and visitors with an important platform to understand market trends, exchange technology and business cooperation. In the future, the exhibition will continue to maintain its growth momentum and inject new vitality into the development of Vietnam’s coffee industry.