BBR EXPO
The Shanghai B&B and Rural Residence Industry Expo (BBR EXPO) is currently the most influential exhibition in the rural B&B tourism industry. It is co-sponsored by the China Forestry Society and the organizing committee of the Shanghai International B&B and Rural Housing Expo. Themed “Beautiful Rural Tourism, Poetry and Painting of B&B Tourism”, the exhibition brings together well-known brands from the B&B industry and rural tourism markets at home and abroad. The gathering of brand companies and high-quality public invitations guarantee the scale and level of exhibition. The influence and appeal of the exhibition is unwavering in the boarding industry.
The scale of Shanghai B&B and Rural Residence Industry Expo (BBR EXPO) has expanded year by year, helping B&B investors, developers and owners choose their own B&B brand according to different needs at the same time. time, in combination with the investment in B&B; as well as the preparation and renovation of the project after accession. The necessary design and decoration, technical information, equipment and materials have brought together many high-quality suppliers, opening an important link in the industrial chain of B&B and forming an integrated offline platform for investment and operation .
Shanghai B&B and Rural Residence Industry Expo (BBR EXPO) gathered outstanding brands in the B&B industry at home and abroad to participate in the exhibition: such as Salema, Sino-European Ecology, Barbury, Juyi Group, Zhuxiao B&B , Cliff Village, Lishui B&B. , Wanzhong Tourism, Global Habitat, Ancient Architecture. Exhibition Group, Ye Yun Hotel, Bailang, Secret Space, Mido, Container Passenger Transport, China Starlight, Shepherd Boy and other high-end brands such as Sanjianfang, Yibin Paper, Fujian Heqichang, Zhejiang Zhuanghe, Sichuan Hualong, Anji Exhibition Group wait. The latest products have been launched with a large display area, which perfectly explains the key issues of the current industry development, such as innovatively developed new residential and rural residential technologies, domestic application status and development prospects. The China Guesthouse and Rural Residence Industry Exhibition (BBR EXPO) in Shanghai has attracted many domestic and foreign buyers to negotiate and has become a benchmark event in the industry.
July 17 ~ July 19, 2025
Opening hours: 9:00 a.m. – 6:00 p.m.
Exhibition Address: Shanghai New International Exhibition Center
Sponsoring organization:Shanghai International Homestay and Rural Residence Expo Organizing Committee
Standard stand price:
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Gross stand space price:
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Holding period:Once a year
Exhibition space:20,000 square meters
Number of exhibitors:300
Number of visitors:37,000 visitors
Things to note:Exhibition time and location are subject to change, so please confirm before attending.
Boutique B&B: Ancient village cultural experience B&B, landscape B&B, city B&B, boutique inns, cultural boutique hotels, B&B industry brand stores, wooden houses, tents, leisure farms, shopping centers leisure resort, etc.
B&B investment: government support funds, tourism investment institutions, investments in asset enhancement of insurance companies, investments of private groups
B&B marketing channels: OTA online travel booking platforms, travel websites, travel media, travel agencies, industry associations and travel agencies
Chain Franchise: Brand Operating Agency Franchise, Hotel Management Agency Franchise, Artist Franchise, B&B Short Term Rental Accommodation Agency, B&B Real Estate Development Master Franchise
B&B resource development: attracting investment and construction of undeveloped ancient villages, traditional villages, traditional houses, mountains, rivers, forests and other resources
B&B building materials: ancient building materials, city bricks, coatings, diatom mud, reliefs, artistic ceramic bathrooms, integrated houses and supporting equipment, HVAC and refrigeration equipment, low-current engineering equipment , swimming pool and sauna equipment, water treatment systems.
B&B hotel linen: bedding, catering linen, curtains, mattresses
Smart hotel: hotel check-in system, smart hotel system, smart curtains, smart speakers, smart bathrooms, smart locks, fresh air systems, air purification, air treatment systems air, underfloor heating, central air conditioning, hotel robots, etc.
Culinary culture of the guest house: local specialties, traditional medicinal ingredients, tea culture, wine culture; intangible culture: Chinese embroidery, folk paintings, folk songs, folk dances, folk arts, folk cultural crafts: literary performance institutions, event planning and execution; Institutions, cultural and creative products; ancient health care: acupuncture, massage, cupping, moxibustion, Tai Chi, traditional health care equipment
Camping facilities: RV sites, marina campsites, rural campsites; integrated houses: energy-saving houses, light steel houses, wooden houses, container houses, prefabricated houses: traditional Chinese medicine tourism, sports tourism, health tourism, non-emerging tourism; formats and associated products such as heritage tourism
B&B furniture: ceramics, window grilles, new Chinese furniture, antique furniture, antique furniture, antique furniture, tea corner, Zen supplies, hotel linens, daily chemical supplies, home theater, home brewing equipment, intelligent equipment, digital management home brewing equipment
B&B landscape: precious trees and flowers, outdoor leisure facilities, rattan and bamboo art, leisure patios, wetland trails and bridges, fountains, fish ponds and swimming pools, outdoor leisure furniture, outdoor landscape lighting, simulated plants.
Design and construction of B&B: architectural design, interior decoration, landscaping, creative workshop, art craftsmen, heirs of intangible cultural heritage, colleges and universities and construction institutions