Hangzhou, new global e-commerce exhibition

The 15th (Hangzhou) Global New E-commerce Expo, as an annual event in the field of global e-commerce, is scheduled to be held at the Hangzhou Convention and Exhibition Center from February 28 to March 2, 2025. Themed ” Smart Connectivity for the Future, Commerce Connects the World,” this exhibition will focus on the application and development of cutting-edge technologies such as artificial intelligence, big data and cloud computing, demonstrating how they enable transformation and modernization of the global e-commerce industry. The scale of the exhibition is unprecedented, with an exhibition area of ​​more than 60,000 square meters, bringing together more than 2,000 major e-commerce brands from around the world. They will showcase the latest products and services and showcase innovative products. -business models and technological applications. It is not only a presentation of products and technologies, but also an important collision and exchange of thoughts and business models in e-commerce.

During the exhibition, participants will have the opportunity to witness and experience a series of cutting-edge achievements such as e-commerce platforms, intelligent logistics solutions, new cross-border e-commerce models and tools. digital marketing. At the same time, the exhibition will also hold a series of high-end forums, roundtable discussions, new product launches and other activities, inviting industry leaders, renowned scholars and business leaders. opinion to discuss new trends in e-commerce development and share valuable information. In addition, the specially arranged interactive experience space will become a highlight of this exhibition, allowing participants to personally experience the evolution of future shopping methods and discover how technology can simplify the purchasing process and improve consumer experience, bringing brands and consumers closer together. between.

The choice to organize this exhibition in Hangzhou is of considerable importance. As a city with a long history, Hangzhou has always been at the forefront of e-commerce. It has not only given birth to world-class e-commerce giants like Alibaba, but also become an important base for “Internet +” business. model innovation. The exhibition held here not only recognizes Hangzhou as a benchmark for global new development of e-commerce, but also symbolizes the city’s leading position in the global digital economy. Through this exhibition, Hangzhou will continue to play its leading role in the field of e-commerce, promote exchanges and cooperation between domestic and foreign e-commerce enterprises, and jointly promote the development of the global e-commerce industry. in a smarter and smarter way. effective leadership.

Live broadcast e-commerce section: including live broadcast equipment, live broadcast services, Internet celebrity incubation institutions, etc., comprehensively displaying commerce infrastructure and operational strategies electronic live broadcast.

Cross-border e-commerce: a platform that integrates specialty products, imported foods and overseas shopping services from various countries to create a bridge for domestic and foreign trade.

New retail solutions: smart shelves, unmanned retail technology and big data analytics systems to explore new retail models integrating online and offline.

Social e-commerce: Community marketing tools, distribution systems, and content creation platforms help create private traffic pools.

Short Video E-Commerce: Short video production software, MCN organizations and KOL resources are connected to pave the way for content monetization.

E-commerce services: third-party payment, logistics and warehousing, cross-border customs clearance, legal consultation, etc., providing an integrated e-commerce support system.

E-commerce of agricultural products: local specialties, fresh fruits and vegetables, agricultural scientific and technological innovation and promotion of the development of rural e-commerce.

Digital marketing and advertising: AI marketing, data-driven advertising optimization, social media advertising, to build brand influence.

E-commerce platform construction: website construction, shopping center development, mini-program development and creation of personalized online stores.

5G+e-commerce: 5G application scenarios, virtual reality shopping experience, augmented reality trial technology, and exploration of the application of new technologies in the field of e-commerce.

Blockchain e-commerce: Application cases of distributed ledger technology in supply chain transparency, payment settlement, copyright protection, etc.

Green e-commerce: sustainable packaging, environmentally friendly products, carbon footprint monitoring and promotion of the concept of green consumption.