KBIS, the American International Kitchen and Bathroom Equipment Exhibition, is the world’s largest professional exhibition focusing on the kitchen and bathroom industry. It is hosted by the National Kitchen & Bath Association, which has 60,000 bathroom industry members. It mainly serves the kitchen and bathroom industry. Dealers, designers, architectural design companies, decoration companies, wholesalers and other professionals. It provides the industry with a platform to release the latest products, showcase the most cutting-edge designs, lead fashion trends, and provide professional knowledge in the kitchen and bathroom industry. In recent years, the organizer has attached great importance to improving the quality of the exhibition, and has put forward very high requirements for the quality of exhibits and booth decoration. Since 2013, it has also put forward new requirements for the area and booth decoration.
1. Introduction to the U.S. building materials market
- China’s trade is showing a growing trend. According to the latest statistics from the U.S. Department of Commerce, the bilateral import and export volume of goods between the United States and China from January to March 2017 was US$137.84 billion, an increase of 7.4%. Among them, the United States’ exports to China were US$29.50 billion, an increase of 17.0%, accounting for 7.9% of the total US exports, an increase of 0.7 percentage points; imports from China were US$108.34 billion, an increase of 5.0%, accounting for 19.7% of the total US imports. Among them, the building materials imported by the United States from China are broken down into: furniture in the customs code category; mobile homes, etc. from January to March 2017, which was US$14,721 million, a year-on-year increase of 4.2%. Aluminum and its products in building materials (mainly aluminum alloy products such as doors and windows) reached US$721 million from January to March 2017, a year-on-year increase of 14.3%. Ceramic products, reaching US$527 million from January to March 2017.
The employment situation in the United States is very good! Data released by the U.S. Department of Labor on June 2, 2017 showed that the U.S. unemployment rate dropped to 4.3% in May from 4.4% in April, reaching the lowest level since May 2001. Construction hiring has improved.
U.S. housing prices have returned to their peak, in order to promote the growth of the building materials market! The S&P/Case-Shiller National House Price Index in March, released on June 1, 2017, rose 5.2% month-on-month and 30% higher than in 2012. U.S. housing prices have returned to their peak in 2006. Residential construction has contributed to economic growth for eight consecutive quarters, and the expansion rate in the first quarter of this year was as high as 17%. The U.S. Department of Commerce reported that new home sales rose 17% month-on-month in April. In April, 778,000 new single-family homes were started, down from the previous average of 1.03 million units. Insufficient inventory will limit the development of the real estate market. The fastest growing home prices were on the West Coast, with Portland, Ore., recording a 12.3% increase, Seattle 10.8% and Denver 10%.
The sales method of home decoration and building materials products in the United States is mainly the retail model of dealers. Large retailers such as Home Depot, Lowe’s, and Ikea all have dealer models, with more than 1,000 stores. It is the main force in the building materials sales industry and the price vane. Lowe’s Company is the second largest interior decoration materials retailer in the United States. It specializes in home improvement products and services, home decoration, home maintenance, home repair, and commercial building renovation and maintenance. Its main customer groups are do-it-yourself retail customers and Business customers. Lowe’s has approximately 700 stores in 40 states, selling nearly 40,000 items such as appliances, lumber, paint, flooring, building materials, processing, lawn and garden products, plumbing, hardware, lighting, tools, and seasonal living products. Supplies, rough water pipes, outdoor electrical equipment, etc.
2. Scope of exhibits
1. Doors and Windows: Doors, Windows and Technology/Glass Doors/Aluminum Doors/Automatic Doors/Door Locks and Accessories
2. Comprehensive building materials: hardware tools, fasteners/aluminum products/building materials and equipment/landscape and design/wall and roof materials and technology/electrical engineering
3. Ceramic stone: ceramics, bathroom/ceramic equipment and technology/marble, stone and equipment
4. Interior decoration: coating/flooring/lighting/interior decoration materials/home textiles/furniture/electrical appliances
5. Kitchen equipment: various kitchen appliances, cabinets, air conditioners, range hoods, sinks, kitchen furniture, kitchen sewer devices, etc.;
6. Hardware accessories: various valves and pipe fittings, hardware tools, door and window accessories, etc.;
7. Water treatment device: water filtration, water protection, water sealing device and accessories, etc.
8. Bathroom equipment: various sanitary ware, toilets, basins, bathtubs, shower rooms, shower heads, faucets and accessories, bathroom lighting, mirrors, bathroom hardware pendants, etc.
3. Exhibition advantages
Strong professionalism: The American Kitchenware and Bathroom Industrial Products Exhibition has two exhibition areas: kitchen and bathroom, respectively, displaying novel and creative kitchen and bathroom products from around the world. Every year, it attracts well-known companies in the industry to display novel products and designs. Communicate with clients and peers. The exhibition also provides a wealth of speeches, lectures, and professional training courses. According to the KBIS survey of the American Kitchenware and Bathware Industrial Supplies Exhibition, participating in this exhibition will not only bring business opportunities in overseas markets to your company, but also build an information platform for technical exchanges for exhibitors to maximize the core of the company’s products. competitiveness.
Strong attraction: KBIS, the American kitchenware and bathware industrial products exhibition, and the Las Vegas Building Materials Show (IBS) are held at the same venue at the same time. Together, they constitute the “Design and Construction Week American Design and Construction Week” large-scale exhibition event. During the exhibition period, it integrates building materials, kitchens and bathrooms, creating a professional and powerful docking platform for exhibitors from all over the world.
Advantages of the exhibition hall: KBIS is held alternately in Orlando and Las Vegas. In 2020, KBIS will be held in Las Vegas just like in 2019. The booths are distributed in the central hall, south hall and north hall. The economic and geographical advantages of Las Vegas will attract more high-quality exhibitors and professional merchants, which is an excellent opportunity for Chinese companies to enter the US market.
American families repair and remodel their homes every few years. Bank of America has estimated that the average American household spends $3,000 per year on home improvement, with the highest on the West Coast and the northern East Coast reaching $3,500. In addition, more than 90% of U.S. home sellers make repairs and renovations before selling to increase the value of their home. These demands for updates to home interiors, exteriors, indoor and outdoor appliances, etc. have created a market for home improvements. After a century of development, the home decoration industry in the United States has formed the world’s largest retail market for home building materials. The manufacturing industry in the United States is concentrated in medicine, biology, petroleum, machinery, transportation and other industries. Products needed by people such as building materials currently rely heavily on imports, which provides very good opportunities for our industry companies to enter the US market.