CosmoBeauté Vietnam 2025 Vietnam International Beauty Fair

The largest beauty salon in Vietnam

As a prestigious and oldest international beauty exhibition, VietBeauty is a common professional platform connecting exhibitors and B2B buyers, including importers, distributors, retailers, e-commerce, professionals and potential investors. Not only local organizations participated, but also international companies from the beauty sector. In addition, the three-day exhibition also offers a variety of meaningful activities and exciting programs.

It will be held from July 24 to 26, 2025 in District 7 of the Saigon Exhibition and Convention Center (SECC) and has been expanded to 17,600 square meters. This edition will be bigger and better than ever, with 700 exhibitors from 25 countries, over 3,000 brands and 12,500 unique B2B buyers and visitors expected.

Review of previous years: CosmoBeaute Vietnam, the Vietnam 2024 international beauty fair, opened its doors with great fanfare on more than 12,000 square meters, bringing together elites from more than 30 countries and regions around the world, and the number of exhibitors exceeded 600. This event attracted more than 8,000 international professional visitors, who established close ties and cooperative ties with more than 350 beauty brands exhibited on site, and jointly explored the endless possibilities of beauty industry.

As early as 2017, Cosmoprof Vietnam pioneered the establishment of “Vietnam Cosmetic Importers and Retailers Association” in the bustling Ho Chi Minh City. This initiative received strong support from leading companies in the industry, including local leading company Saigon Cosmetics Corporation (Vietnam’s largest cosmetics manufacturer), MEDICARE (largest cosmetics retail chain) and Nielsen Vietnam (Vietnam Nielsen, a professional organization focused on market data. analysis), also attracted international leaders Beautytreams, Centdegrs and Firmenich and other companies. actively participate.

Joining the association is undoubtedly the most cost-effective way for companies participating in Vietnam Beauty Fair to purchase high-quality beauty products, covering a wide range of fields, including cosmetics, skin care, hair care, spa products, raw materials and miscellaneous. types of beauty products. Professional equipment and other multiple dimensions. During the exhibition, many cutting-edge innovative beauty products were revealed through a series of exciting on-site demonstration activities, visitors could experience the unique charm and excellent effects of future beauty technology.

In addition, CosmoBeaute Vietnam also brings together the best experts and professional consultants in the sector. They not only share in-depth industry knowledge and marketing strategies, but also provide participants with personalized and effective solutions to business challenges, helping businesses compete fiercely. Competitive Mekong. Seize the Delta beauty market opportunity, explore emerging opportunities, and jointly make a beautiful plan for the beauty industry.

【Why participate in the exhibition】:

Get the latest insights into the Vietnam beauty market and deploy brand building strategies.

Increase product exposure and introduce company products and services to buyers in Mekong region countries

Gain insight into the consumer mind and understand the spending habits and needs of today’s Millennials.

Looking for new partners to develop in Vietnam and neighboring countries

Dive deep into Asia’s fastest growing market to transact on the spot and secure high-quality orders more efficiently.

【Market analysis】:

According to research and analysis by Euromonitor, a well-known European market consulting company, Vietnam has become the second largest consumer market for beauty and personal care products in Asia, with an average of 30% of annual sales. . .

Growth becomes the area with the greatest potential for growth. Vietnam cosmetics market will reach $867.5 million. With the rise of the Vietnamese cosmetics market, neighboring countries such as Myanmar, Laos and Cambodia have also followed suit and become active centers of the cosmetics market in Southeast Asia.

【Exhibition Highlights】:

Fashang, a famous brand design company, partners with Firmenich, the global leader in perfumery, and SCC, Vietnam’s largest cosmetics manufacturer, to bring a unique fragrance experience to all audiences. They selected 9 elements representative of Vietnamese culture, such as beer, mango, sticky rice, etc. and mixed them to create three flavors that represent the taste of Vietnam. Meanwhile, MS (Saigon), a fragrance popular with Chinese tourists, was also unveiled on site as SCC’s main product. It will be released in the second half of this year.

Beauty and care skin

• Skin care products
• Face mask
• Beauty products
• Perfumes and fragrances
• cosmetic accessories
• personal care products
• Care products for mom and baby
• Skin care products for men
• Household cleaning products

Beauty salon and SPA

• personal health products
• Skin care in a beauty salon and SPA

Hairdressing and manicure

• Hair care products
• Hair care equipment
• Nail art, eyelashes and tattoos
• Nail care

Packaging and adding work

• Raw materials and formulas
• Packaging machines
• packaging materials
• OEM/ODM
• Pumps, valves, nozzles and other accessories