SAUDI HORECA 2024 International Food and Hospitality

The Riyadh International Food and Hospitality Exhibition (HORECA) in Saudi Arabia is the leading event for the food and hospitality sector in the Middle East. Its influence extends to key markets such as Lebanon, Jordan, Kuwait, Oman, as well as Riyadh and Jeddah in Saudi Arabia. The history of the exhibition, especially in Riyadh, Saudi Arabia, has been successfully running for thirteen years, creating an extraordinary industrial status.

After more than thirty years of hard work, the HORECA exhibition series has not only witnessed the vigorous development of the Middle East’s hotel, catering and food industries, but also become an important driving force in promoting the in-depth integration of the region’s upstream and downstream industrial chains. It has built an unprecedented communication platform for the industry, bringing together the world’s top suppliers and buyers to jointly explore new market opportunities and promote business cooperation and innovation.

Today, this annual event has become a must-attend business event in the hospitality, catering, and food and beverage industries in Saudi Arabia and the entire Middle East. During the exhibition, it not only provides efficient and convenient B2B procurement services, but also carefully plans a series of colorful activities and performances, covering high-end seminars, exquisite culinary art demonstrations, fierce barista competitions, etc., all-round and from multiple angles Showcase the latest trends and technological innovations in the industry.

In addition, with its strong brand appeal, HORECA has attracted the active participation of many renowned exhibitors, professional visitors and industry leaders from home and abroad, forming a comprehensive event integrating information exchange, product display, technical cooperation and international brand promotion. Here, every handshake can open a new chapter of cooperation, and every exchange will spark new sparks of inspiration, jointly pushing the Middle East food and hospitality industry towards a more glorious future.

Market analysis:

Saudi Arabia is the largest food and beverage consumer market in the Gulf!

Since 1970, the Kingdom of Saudi Arabia has become the largest producer of food and beverages in the Middle East. The food trade market is also the largest food processing and packaging market in the Middle East, with an annual transaction volume ofThis represents a value of around US$3 billion, or 72% of the entire packaging industry in the Gulf.

◊According to a World Bank report, 80% of Saudi Arabia’s food needs are imported and only 20% are supplied locally. The average dependence of GCC member states on food imports is 90%, with Qatar being the most dependent at 97%, followed by Bahrain at 92%; Kuwait comes third at 91%;

◊Saudi Arabia is the most populous member of the Gulf Cooperation Council (GCC), with a total population of 29 million, or 70% of the total GCC population, 50% of whom are young people under the age of 25. Food and agricultural imports account for 15% of total imports

◊According to reports, the number of tourists in Saudi Arabia is expected to reach 30 million by 2025. Now more than ever, hoteliers need to invest in properties to be competitive. The growth of the sector shows no signs of slowing down and the opportunities for suppliers are enormous.

◊Saudi Vision 2030 aims to increase investment in tourism and double the number of hotel rooms to 500 million by opening it to foreign tourists. There are more than 130 hotel projects under construction in Saudi Arabia, including the world’s largest hotel. It has 10,000 rooms and 70 restaurants. Saudi Arabia continues to offer a very profitable market for hotel suppliers.

◊(Global Times full report) The International Exhibition Bureau issued an announcement on the 28th.Saudi capital Riyadh wins 2030 elections The right to host the World’s Fair.Saudi Arabia to host Expo 2030In addition to the conference, there will also be Asian Cup 2027, Asian Cup 2029 Winter Games, 2034 Asian Games, 2034 World Cup.

◊ The official Saudi Press Agency said Riyadh was chosen to host the World Expo, “underscoring Saudi Arabia’s influence and leadership role, as well as the international trust it has earned” and that “Saudi Arabia has become an ideal destination for hosting major international events.” Saudi Arabia is reportedly spending $7.8 billion to stage the largest World Expo in history. The Associated Press said Saudi Arabia expects the Expo to attract 40 million tourists to Riyadh.

◊Hosting the World Expo is of great significance to Saudi Arabia, AFP reported. The year 2030 is of great symbolic importance to Saudi Arabia and is a key milestone in the Saudi Crown Prince’s Vision 2030 plan to diversify the Saudi economy. Through the World Expo, Saudi Arabia will be able to attract more international tourists and increase trade.

Exhibition Report：

Expo Hotel Jeddah Saudi Arabia 2023:

• More than 230Exhibitors’ lounge,32%international exhibitors,6300 exposed brands of 13 country, exhibition area More than 15,000square meters
• 82%The exhibitors were satisfied with the results of the exhibition.
• More than 15,000 peopleVisitors, the total value of business transactions signed during the exhibition was approximately 1.3 billionRial

Saudi Riyadh Hotel 2023:

• More than 500exhibitors,46%international exhibitors,17000 exposed brands of 47 country, exhibition area More than 20,000flat
• 81%Exhibitors will rebook their booth for the next on-site session.
• More than 34,000Visitors, the total value of business transactions signed during the exhibition was approximately 3.16 billionRial (approx. 6 billion yuan）

Food and Beverage, Bakery and Baked Goods, Cakes, Oats, Cereals and Pulses, Condiments and Jams, Candy, Dairy and Milk, Egg Products, Ethnic Foods, Fresh Produce, Frozen and Chilled Foods, Fruit and Pickle Products, Grocery, Ingredients and Semi-Finished Products, Pasta/Noodles, Snacks, Vegetables and Pickles, Beer, Coffee and Tea, Juices and Soft Drinks, Retail and Catering Equipment, Bar and Cafe Equipment, Furniture and Supplies, Cleaning and Sanitation Equipment and Supplies, Dishwashers and Dishwashing Equipment, Catering Equipment, Hotel Safety Technology, Hotel Supply and Service Companies, Leisure and Entertainment Equipment, Ovens and Accessories, Refrigeration Equipment, Catering Suppliers and Companies, Steam Cookers (Steam Pans), Tableware, Commercial Refrigerators, Freezers, Refrigerated Cabinets, Ice Machines, Dishwashers, Food Processing Equipment, Food and Beverage Equipment, Food Processing Machines, kitchen, cooking equipment, ovens, ovens, buffet cookers, ice cream machines, ice crusher, juice machine, coffee machine, stainless steel kitchen equipment, self-service tableware, meat grinder, vegetable machine, etc.