WASHINGTON, DC — mdg, a Freeman company, is expanding its offering with a new Strategy Advisory Services Group designed to help clients develop the strategic solutions they need to meet the challenges of events in a post-pandemic world.
“We’re coming through this,” said Dawn Perry, vice president, Strategy, Client Success, mdg. “We’re starting to see optimism. We believe we have a responsibility to support and drive this recovery in the industry we serve. mdg Consulting Services was designed to do just that: help our clients navigate this challenging time and emerge even stronger.”
This new apple doesn’t fall far from the tree: in addition to the marketing strategy for which it is best known, mdg’s 85-person team provides data analytics and analysis, customer acquisition, and digital and interactive media expertise.
Among the business challenges the new group will focus on are membership strategies, 365 engagements, portfolio strategies, workforce analytics and transformation strategies. It will also leverage Freeman’s full suite of solutions to provide clients with expertise in event strategy execution, digital technology and virtual events, audiovisual and broadcast, and event design and logistics.
“At a time when the events industry has been significantly impacted by the COVID-19 pandemic, mdg has stepped in to guide the industry through the immediate impacts, but also help chart a course for the future,” said Paul Miller, CEO of Questex. “This has been invaluable as it has allowed the entire industry to come together and learn from each other, while mdg has created a trusted environment for industry leaders to share experiences and solutions. I look forward to mdg Advisory Services continuing this great work.”
David Saef, Senior Vice President of Strategy, and Vincent Polito, Managing Director, will co-lead the new group, which is comprised of a proven team of strategists, analysts and data scientists. Saef previously led GES’s global strategy team and served as an advisor to industry leaders such as AEM, RSNA, Penton (Informa), McDonalds, Pfizer and Boeing. Polito has held more than 20 years of industry leadership roles, including at mdg, Reed Exhibitions, Ziff Davis and Comdex. In addition to serving as a strategic advisor and execution specialist for clients such as Informa, American Baking Association, Autocare and the National Mining Association, he is the past president of the International Association of Exhibitions and Events (IAEE).
Learn more about mdg consulting services.
Contact Dawn Archambault-Perry at Dawn.Perry@freeman.com or (415) 205-2900