Indonesia International Toys and Baby Products Fair 2025 IBTE•Indonesia

The Indonesian International Toys and Baby Products Fair IBTE•Indonesia will be held again at Kemayoran Jakarta International Expo (JIEXPO) from 20 to 22 August 2025.

IBTE (Indonesia) is the largest international baby products and toys exhibition in Indonesia, bringing together international brands and manufacturers. Because Indonesia has a younger population than the older population, it holds a significant share of the baby toys and products market. This is a great opportunity for distributors, suppliers, agents and retailers to interact with brands and manufacturers and experience the most cutting-edge products on the market right away.

Current Market Insights

IBTE•Indonesia, as a large-scale international exhibition, directly brings together the top international manufacturers of toys, maternal and child products, stationery, leisure and entertainment products, and home products. With the constant growth of the economic sector, Indonesia is undoubtedly the leading profitable market in Southeast Asia, and the toy and baby products market will have huge room for development in Indonesia. Since 2023, Indonesia has continued to maintain a stable economic growth rate of 5.31%, consolidating its position as a major trade hub among ASEAN countries. China’s population is estimated to have reached 275.5 million, making it the fourth most populous country in the world after China, India, and the United States. The annual birth rate remains at 5.5 million births, creating many opportunities and strong demand for toys and baby products. To put this into perspective, this annual birth rate is equivalent to the entire population of Singapore. The main driver of this growth remains the youth population, with nearly 60% of the population under the age of 30. Not only does the youth population continue to grow, but it is also rapidly urbanizing, cementing Indonesia’s position as one of the fastest-growing consumer markets in the world. This demographic dynamic underscores the enormous potential of the Chinese baby products and toys market in 2023.

Toy exhibition space:Electric toys, wooden toys, plastic toys, children’s educational toys, assembly toys, remote control toys, electronic game consoles, multimedia games, table games, plush toys, children’s stationery, children’s sports equipment, children’s electric cars, children’s bicycles, educational supplies, painting supplies, decorations, etc.

Baby products exhibition space:Baby clothing, strollers, baby carriers, walkers, baby chairs, infant safety care facilities, baby care appliances, baby bottles, pacifiers, baby care products, safety seats, baby cribs, diapers, baby wipes, children’s furniture, children’s home textiles, etc.

Amusement and entertainment exhibition space:Indoor and outdoor playgrounds for children, trampolines, dynamic cinema and television equipment, electronic game consoles, simulators, educational and entertainment facilities and equipment, etc.

Stationery exhibition space:Student stationery, school supplies, sporting goods, teaching materials, office stationery, office furniture, total office solutions, paper and printed products, art painting materials and handmade crafts, printing technology, electronic consumables and peripherals, etc.

Exhibition area of ​​toy accessories and machine equipment:Toy accessories, packaging materials, toy processing equipment, packaging machinery, printing equipment, intelligent equipment and system integration, etc.