Paramus, NJ — The newly combined forces of MetroMultiMedia and Sirk Productions will create a new model of conference and meeting production that includes live, virtual and hybrid elements.
MMM has been in the live event production business since 2006. For organizations that aren’t yet 100% in-person, the company also offers a unique broadcast experience: a combination of virtual and live setups. It has now partnered with Emmy® Award-winning boutique agency Sirk Productions, led by a team of filmmakers, marketers and designers who specialize in creating experiences across multiple platforms for clients ranging from GlaxoSmithKline to Vivitar to Paramount.
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With the addition of Sirk’s expertise in digital marketing, video production and storytelling, this partnership will provide a turnkey solution for organizations looking to maintain their virtual event audiences while safely returning to in-person events in 2022.
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“Our clients have done an incredible job adapting and connecting virtually while overcoming the challenges of the pandemic,” said Bruno Giaccio, CEO of MMM. “With time to reflect and be proactive rather than reactive, we believe hybrid events will have a new look and feel; one that we want to produce and grow with our client partners. Hybrid isn’t going away anytime soon – we want to be there to support and amplify the experience for those who can’t attend in person, and in the long run, help strengthen the overall appeal of the event.”
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Giaccio predicts that the industry will stabilize in 2022 and trade shows will return to their pre-Covid rotation. “Many events in 2021 were not in the annual trade show cycle. I personally believe that our partnership with Sirk Productions sets us up for 2022 by allowing us to help our clients who will have a longer schedule produce events and see the value of content through the lens of their broader audience.”
Contact Bruno Giaccio at BrunogMMM@metromultimedia.com or at (201) 734-1304