2025 SPOEX, Seoul, South Korea International Sports and Leisure Products Exhibition

The Seoul International Sports and Leisure Products Exhibition (SPOEX) in South Korea, jointly organized by the Korea Sporting Goods Promotion Association (KSPO) and the Korea International Trade Association (KITA), is being held in Seoul, the capital of South Korea, from 2001 to 2024. The 23rd session concluded successfully. Since 2010, SPOEX has actively established ties with major world-renowned international sports exhibitions and established SPOEX advertising and promotion center to attract the active participation of international exhibitors and buyers.

Over the past ten years, the size of the exhibition has expanded significantly, with the total number of stands increasing from 367 to 2,050, demonstrating strong growth. Every year, this event attracts more than 61,000 professionals and enthusiasts from around the world to Seoul to share the latest achievements in the sports and leisure products industry. It is worth mentioning that SPOEX obtained official certification from the World Association of the Exhibition Industry (UFI) in 2005, thus consolidating its international status.

The exhibition brings together more than 500 companies and factories from South Korea and overseas to showcase their innovative products, making it the leading professional exhibition in the sporting goods field in South Korea. SPOEX is not only a frontier for new product launches and new technology demonstrations, but also a valuable platform for companies to develop new customers and expand international markets.

Market Overview:

South Korea is one of the largest economies in Asia. Since the establishment of diplomatic relations between China and South Korea in 1992, economic and trade relations between the two countries have developed rapidly.

1. Fitness exercises:South Korea is a country that places great emphasis on health and appearance, and fitness has become a way of life. According to statistics from the Korean Ministry of Culture, Sports and Tourism, the number of sports venues across the country has reached 58,884; among them, there are 8,942 gymnasiums, 619 swimming pools and 13,946 taekwondo and other martial arts venues. In addition, many companies, schools, hospitals and other places in South Korea also have gyms or swimming pools that their employees or students can use for free. In order to meet the different needs of all age groups, most Korean gyms are equipped with VR sports equipment such as indoor simulated golf and simulated baseball, in addition to basic facilities such as training equipment. aerobics and complete workout equipment. Additionally, many gyms will offer their members free fitness meals. A survey published by a Korean business website in early 2019 showed that exercise and fitness have become the most popular New Year’s resolution among Koreans. 34% of Koreans plan to exercise more in 2019 to be physically fit. Additionally, another survey showed that sports and fitness are also the most popular hobbies of Korean office workers, with more than 34.5% of them investing in them.
2. Outdoor sports:Besides fitness, outdoor sports are also very popular among Koreans. Among them, mountaineering, known as the “national sport”, is the most popular leisure sport in South Korea. South Korea has the most mature sports and outdoor markets in Asia. Outdoor sports such as mountaineering, skiing, hiking and camping have become very popular. Famous outdoor brands such as BLACK YAK, KOLON and TrekSta are all originally produced in South Korea. Brands such as Mont-Bell, Lafuma and Berghaus are operated by Korean agents. In the field of outdoor clothing and accessories, South Korea is also. the largest market for GORE-TEX outside the United States.

3. Bike:According to data released by the Korean Cycling Association, more than 1.3 million people have joined cycling clubs. In recent years, although there has been a bicycle craze in South Korea, there are hardly any Korean-made bicycles. The low-price market of 200,000 to 300,000 won is dominated by Chinese products, and high-end cars priced above 1 million won are almost exclusively made from Taiwan-made products.

4.water sports：Affected by its geographical environment, South Korea is surrounded by the sea on three sides and offers many water sports. According to the “Recreational Sports Survey Report” released by the Korean National Sports Promotion Agency, the largest number of people participate in land-based recreational sports, followed by water-based recreational sports.

• Fitness equipment: gym bikes, heavy fitness equipment, electric running bikes, sports medical supplies, sports nutrition products, muscle measuring instruments, exercise endurance measuring instruments, etc. ;
• Outdoor sports: outdoor clothing and accessories, mountaineering equipment and accessories, camping, hiking, tents, outdoor tables, chairs, sleeping bags, moisture-proof mats, hammocks, lamps, knives , campers and models, rescue equipment, etc. ;
• Bicycles: complete bicycles, mountain bikes, track bicycles, folding bicycles, electric bicycles, bicycle spare parts and peripheral products, etc.
• Water supply: diving equipment, wetsuits, spearfishing equipment, boats, speedboats, canoes, surfboards, windsurfing boards, water skis, etc. ;
• Sporting goods: various team balls, such as football, basketball, volleyball, rugby, hockey, etc. ; tennis, table tennis, squash, badminton, cricket, bowling, billiards and other indoor and outdoor sports balls, sports shoes, fabrics and other balls. other clothing and accessories, etc.;
• Sports and leisure: roller skating, skateboarding, aerial sports, motorcycle sports and rescue equipment, riding clothing, shooting clothing, hunting clothing, fishing clothing, martial arts clothing and equipment, etc.
• Venue facilities: gymnasium facilities, floors, lawns, competition equipment, etc.