The 2025 Shanghai International Tourism Industry Exhibition TOURISM (Shanghai Tourism Exhibition for short) will be held at the Shanghai World Expo Exhibition and Convention Center from March 30 to April 2. The exhibition will be held once a year. The exhibition area will reach 20,000 square meters. It is expected that there will be more than 300 exhibitors on site and 60,000 visitors.
At that time, the Shanghai Tourism Industry Expo Theme Pavilion will be held in the same pavilion as the Shanghai International Yacht Show and Lifestyle Shanghai Show. At the same time, the 33rd Shanghai International Hotel and Catering Industry Expo will be held at the National Exhibition and Convention Center (Shanghai) in Puxi; from March 31 to April 3, the 33rd Shanghai International Hotel and Commercial Space, Office and Public Space Expo will be held at the New International Expo Center in Pudong. One city, three pavilions, industry interconnection!
The Shanghai Tourism Industry Expo Theme Pavilion is a key exhibition hall of the Shanghai Tourism Expo, aiming to promote the industrial integration and development and promotion of tourism destinations and tourism innovation projects. The Theme Pavilion provides a platform for investment attraction, operation cooperation, and promotion for tourism destinations and projects, a “tourism +” business platform for exhibitors in the industrial chain, a display and exchange platform for the integration of new cultural and tourism productivity into the industry, and a traffic entrance for cultural and tourism consumption. Through a variety of online and offline display and communication forms, it promotes the high-quality integration and development of the entire tourism industry chain.
In 2025, the theme pavilion of the Shanghai Tourism Industry Expo will focus on six major sections, namely: domestic and foreign tourist destinations, new quality productivity of cultural tourism, cultural tourism consumption, tourism operations and supporting facilities, cultural heritage/intangible cultural heritage/cultural and creative industries/IP licensing, and health and wellness tourism.
The 2025 Shanghai Tourism Expo will be held in the form of four cluster exhibitions in the top three exhibition venues in Shanghai, with a total exhibition scale of 700,000 square meters, covering the entire industry chain of “food, accommodation, transportation, travel, shopping and entertainment”, with an exhibition scope of 48 exhibition sections in 12 major industries and more than 200 on-site activities. It is expected to attract more than 6,000 high-quality exhibitors and 450,000 visitors from more than 140 countries and regions.
In 2025, the Shanghai Tourism Expo will increase the invitation of overseas audiences, strengthen the construction of investment and trade matching meetings, expand the influence of catering, hotel, and outdoor sports events, invite more heavyweight guests to the forum to share trends and experiences, enrich the format of the on-site lifestyle festival, and provide more high-quality communication platforms for the audience.