2025 K Beauty Expo, Seoul, South Korea

K Beauty Expo, South Korea’s largest beauty and hair salon, is held annually in Seoul, South Korea. The exhibition is co-organized by the Korea Trade Promotion Agency (KOTRA), the Korea Cosmetics Industry Association (KPCA) and the Korea Beauty and Hairdressing Association (KCA). Its main purpose is to vigorously promote the vigorous development of the Korean beauty industry. and strengthen international trade.

K Beauty Expo exhibits a wide range of products, covering many fields such as beauty, cosmetics, hairdressing, manicure, skin care, beauty equipment, SPA, makeup, perfume, skincare personal and healthy eating. At the same time, the exhibition actively invites beauty industry experts and business representatives from all over the world to come together to conduct in-depth exchanges and sharing on the latest development trends and technological achievements of leader in the beauty industry.

Additionally, during the same period when K Beauty Expo is being held, various forums, seminars, conferences and other colorful activities will be held simultaneously. These activities build a wider bridge of communication and cooperation between exhibitors and visitors, and further deepen the interaction between all parties. K Beauty Expo can be said to have become a high-quality platform that gathers and displays the latest development trends and major technological achievements of the global beauty industry. It plays a role in helping the Korean beauty industry reach new heights and promoting exchanges. and cooperation in the international beauty field plays an important role.