2025 24th Xi’an International Furniture Fair and Xi’an All-in-one Custom Home Exhibition
Time: May 15-17, 2025
Location: Xi’an International Convention and Exhibition Center
01Organization
Approving unit: Shaanxi Provincial People’s Government
Supporting units: Shaanxi Provincial Department of Industry and Information Technology, Shaanxi Provincial Department of Commerce
Sponsor: Shaanxi Furniture Association
02Exhibition Introduction
Taking root in the central and western regions and serving the overall situation. Relying on Xi’an’s unique geographical advantages and strategic location, the Xi’an International Furniture Fair has experienced 24 years of development, with a cumulative exhibition area of nearly 1 million square meters and more than 1.1 million visitors. It has transformed into a large-scale and influential home furnishing industry channel marketing platform, industrial chain supply cooperation platform, home lifestyle promotion platform, and mass experience consumption platform in the central and western regions.
The 24th Xi’an International Furniture Fair will focus on the strategic purpose of “smoothing domestic and international dual circulation and deepening industrial cooperation between the east and the west”, focusing on cutting-edge trends such as industrial clusters, intelligent transformation and digital transformation, green intelligence, diversified design, and soft furnishing, and comprehensively upgrade; integrate multiple channels such as manufacturers, distributors, home improvement companies, designers, and terminal buyers to release consumption momentum. Adhering to the principle of “precise efforts, building circles and strengthening chains, and seeking practical results”, it is committed to creating a “boosting meeting” for regional economic growth, a “driving meeting” for the leading furniture in the central and western regions, and a “development meeting” for the national furniture industry.
03Eight reasons to choose Xi’an Furniture Fair
1. Starting point of the Silk Road and economic and trade hub in central and western China
Xi’an, the geographical center of China, the starting point of the Silk Road and a national central city, has been one of the important economic and trade hubs in central and western China since ancient times. It is a bridgehead and key node city for many home furnishing companies to expand and deepen their presence in the central and western markets.
2. Favorable policies to promote trade and circulation
Driven by favorable policies for home consumption and iterative innovation in the home furnishing industry, Xi’an’s home furnishing distribution industry is poised to take off. Xi’an Furniture Fair deepens channel distribution and improves exhibition and trade efficiency. It is an important window for brand promotion, product exhibition and sales, supply and demand docking, and business opportunity matchmaking.
3. Deeply cultivate the B-end, face the C-end, and integrate exhibition and trade
Gathering brands, developing industries and promoting consumption, Xi’an Furniture Fair is mainly a B-end professional exhibition, combined with a C-end consumer exhibition. It truly integrates exhibition and trade across the entire industry chain, achieving a win-win situation for production, enterprises and sales.
4. Covering the entire industry chain, gathering the latest technology products
It brings together five exhibition areas, including fine furniture, whole-house customization, raw and auxiliary materials for furniture semi-finished products, wooden doors and sliding doors, and woodworking machinery, to fully display the new products, new materials, new technologies, new trends, and new designs of the home furnishing industry chain, further enrich the market supply of home furnishing consumption in the western region, and strengthen supply and demand docking and industrial collaboration.
5. Highly reputable, with many brand exhibitors
As the influence of the exhibition continues to expand, more and more brand exhibitors regard the Xi’an Furniture Fair as a powerful engine for “new product launches and the first choice for trade.” Next year, the exhibition will continue to gather big brands, new products, and trends, gather industry innovation resources, and expand the exhibition’s “circle of friends.”
6. Free shuttle bus for dealers and subsidies for visiting the exhibition
The organizing committee will work with industry associations and furniture stores in various cities in the central and western regions to plan more than 50 exclusive free pick-up routes, supplemented by an exhibition subsidy mechanism (please refer to the travel subsidy activity rules for details), to serve furniture dealers and agents in Shaanxi and surrounding provinces and cities, and further ensure the number and quality of professional visitors at the exhibition.
7. High-quality conferences and events empower industry development
The organizing committee will work with the Shaanxi Furniture Association and the China Home Furnishing Internet Celebrity Alliance to hold a number of high-quality forums, competitions, lectures, production and sales matchmaking meetings, trend release conferences, etc., focusing on current hot topics in the industry and exploring the survival rules in the inventory era.
8. Accurate invitations and full-channel empowerment and traffic diversion
Relying on the platform advantage of the organizing committee’s 23 years of deep cultivation in the industry, the Xi’an Furniture Fair has continuously increased its organizational efforts, and through precise invitations, multi-channel empowerment, full-area drainage, marketing matrix and other methods, it has widely recruited channel buyers with great incremental value and expanded the exhibition’s voice.
04Audience Organization
1. 200,000+ professional buyers database: lock in 200,000+ dealers and professional buyers database, push exhibition information through telephone invitations, SMS group sending, etc., to increase the attendance rate of professional visitors.
2. Extensive invitations to professional groups: Joint promotion with more than 100 professional building materials and home furnishing markets in the west and more than 50 industry associations across the country, bringing together industrial chain resources such as home improvement companies, designers, and colleges and universities to jointly build a super ecosystem for the home furnishing industry.
3. In-depth market penetration: Deepen the exhibition’s advantage in digging deep into the third and fourth-tier markets, carry out market promotion and invitations for professional markets in multiple regions, and ensure the number and quality of professional buyers present.
4. Collaborative network expansion among exhibitors: Mobilize the power of exhibitors to jointly participate in the invitation of visitors, utilize their industry networks, increase the base of professional visitors, and enhance the attractiveness of the exhibition.
5. Optimized bus pick-up and drop-off services: For furniture dealers and agents in Shaanxi and surrounding provinces and cities, we have carefully designed more than 50 free bus pick-up and drop-off routes, provided a large range of exhibition subsidies, and ensured the quantity and quality of professional visitors at the exhibition site.
05Publicity and Promotion
1. Professional media cooperation: cooperate with more than 60 authoritative media in the industry, including China Furniture Business Journal, Home World, China Economic and Trade·Furniture China, China Furniture Report, Furniture Cool, Fengdi Media, Global Woodworking Machinery, Jinjue Media·Woodworking Machinery News, China Building Materials Network, Jiuzheng Building Materials Network, Custom Home Network, etc., to achieve wide coverage and precise positioning to enhance the professional image of the exhibition.
2. Mass media linkage: Cooperate with Tencent, Sohu, China.com, West China.com, Shaanxi Toutiao, Sanqin.com, Xi’an News Network, Fangtianxia, Phoenix.com, Huashang Toutiao, Yidian Zixun, Fangtianxia and other mass media to reach out through multiple channels and enhance online visibility.
3. Search engine optimization: Combine SEO strategies such as keyword optimization and metadata setting to improve the exhibition’s click-through rate and ranking in search engines such as Baidu, and increase natural traffic.
4. Outdoor advertising coverage: Billboards in furniture and building materials stores, billboards in furniture parks and other prime locations are deployed in multiple locations to provide strong exposure and attract the attention of the target group.
5. Promotion of industry exhibitions: Cross-provincial linkage and synergy will be formed to share resources from more than 40 industry exhibitions in Shanghai, Guangzhou, Shenzhen, Qingdao, Chengdu, Zhengzhou, Suzhou, etc. to enhance the popularity and influence of the exhibitions.
6. New media matrix: Integrate the platform resources of WeChat, Douyin, Kuaishou, Weibo, Toutiao, Xiaohongshu, etc. to build a full-dimensional new media matrix to widely cover the visiting customer groups.
7. Precision delivery of big data: Carry out digital marketing, cooperate with leading live broadcast platforms and MCN agencies, invite industry KOLs to visit the exhibition site, increase the popularity of the topic and expand the influence of the exhibition through cooperative live broadcast, content co-creation and other forms.
06 Exhibits Range
Fine furniture exhibition area:
Solid wood furniture, soft furniture, panel furniture, metal furniture, light luxury furniture, office furniture, mahogany furniture, new Chinese style furniture, classical furniture, Ming and Qing style antique furniture, wood carvings, home accessories, etc.
Furniture semi-finished products, raw and auxiliary materials exhibition area:
Unfinished furniture, semi-finished furniture, wood, furniture hardware and accessories, adhesives, paints, coatings, leather, textile fabrics, furniture parts, etc.;
Whole house customization exhibition area:
Cabinets, wardrobes, wall cabinets, bookcases, TV cabinets, bathroom cabinets, cloakrooms, tatami, all-aluminum furniture, integrated wall panels, TV background walls, door panels, various types of panels, hardware, edge banding, blister film, furniture design software, etc.
Wooden door and sliding door exhibition area:
Solid wood doors, composite doors, plastic doors, paint-free doors, paint-free doors, molded doors, cabinet doors, wardrobe doors, sliding doors, swing doors, folding doors, solid wood floors, composite floors, etc.
Woodworking machinery exhibition area:
Customized furniture production equipment, door and window production equipment, solid wood furniture production equipment, soft furniture production equipment, production management software, etc.