2024 Xi’an Food and Drinks Fair–The 16th China Xi’an International Food and Drinks Expo
Time: November 22nd – 24th
Location: Xi’an International Convention and Exhibition Center
Guiding Unit:Shaanxi Provincial Department of Industry and Information Technology
Organizer:Shaanxi Qinshang General Association, Shaanxi Brand Building Promotion Center, School of Food Science and Engineering, Northwest University, School of Food Engineering and Nutritional Science, Shaanxi Normal University
Co-organizers:Shaanxi Wine Industry Association, Shaanxi Sugar, Wine and Food Circulation Association, Shaanxi Wine Chamber of Commerce, Xi’an Supply Chain Management Service Industry Association
Conference Theme– Innovation drives the future
2. Exhibition Introduction
The China Xi’an International Sugar, Wine and Food Expo (hereinafter referred to as the “Sugar and Wine Fair”) has been successfully held for 15 sessions, and has been well received by merchants, visitors and consumers from inside and outside the province, and has made positive contributions to the development, exchange and cooperation of the sugar, wine and food industry in western my country. In order to further implement the spirit of the 14th Five-Year Plan of the Central and Provincial Government and the 2035 Vision Goal Suggestions, give full play to the driving role of business exhibitions in the industrial economy, consumer economy and regional economy, showcase the development achievements of the sugar, wine and food industry, promote the upgrading of the sugar, wine and food industry and the construction of corporate brands, increase investment promotion and corporate equipment renewal, strengthen industry exchanges and cooperation, accelerate market circulation, and promote the effective connection between local specialty sugar, wine and food and the market, the 16th Xi’an Sugar and Wine Fair will be held at the Xi’an International Convention and Exhibition Center from November 22 to 24, 2024. At the same time, the Qinjiu Development Summit Forum and the Forum on Expanding New Tracks for Healthy Beverages and Dairy Products will be held. The industry trading platform integrates the four functions of one-stop display, channel maintenance, trend release and industry exchange, forming a national economic circulation system with mutual promotion of supply and demand, simultaneous production and sales, and smooth and efficient, and promoting the smooth flow of sugar, wine and food element resources in a larger range.
Hereby, the organizing committee sincerely invites your company to participate in the exhibition and conference, gather in Xi’an, and seek common development.
3. Exhibition Area Planning
1. Traditional Wine Exhibition Area
Various types of liquor and liquor supply chains including sauce-flavored, light-flavored, strong-flavored, phoenix-flavored, and yellow wine.
2. Wine and International Spirits Exhibition Area
Wine, champagne, pre-mixed cocktails, whiskey, vodka, brandy, rum, sake, liqueur, and cordial.
(III) Low-alcohol trendy wine and beer exhibition area
Soda wine, plum wine, ice wine, fruit wine, sparkling wine, Beaujolais, aperitifs, refreshing wine, liqueurs, cocktails, craft beer, fresh beer, fruit beer, etc.
(IV) Beverages and dairy products
Carbonated drinks, functional drinks, fruit juice drinks, fruit tea, cola, fruit and vegetable drinks, fruit juice drinks, mineral water, purified water, soda water, glacier water, mountain spring water, weak alkaline water, low-deuterium water, true selenium water, dairy drinks, pure milk, fresh milk, yogurt, soy milk, milk powder, cheese, whole milk powder, formula milk powder, etc.
(V) Food Exhibition Area
Fine rice, flour and oil, snack foods, convenience foods, frozen foods, refrigerated foods, meat products, imported foods, baked and baked products, nuts and roasted foods, all kinds of candy and snacks, functional foods, high-quality agricultural products, products with geographical indications, etc.
(VI) Packaging and Equipment Exhibition Area
Food packaging machinery, fresh-keeping cold chain, packaging materials and products, labels and flexible packaging, logistics packaging technology and other equipment and systems.
IV. Fee Standard
1. Indoor open space: ￥980/m2 (the open space only provides raw space without any configuration. Exhibitors are responsible for all expenses for booth construction and layout).
2. Deluxe standard exhibition: ￥9800/piece (3m×3m) 9㎡
3. Standard booth modified: ￥8800/each (3m×3m) 9㎡
Standard booth configuration: one table, two chairs, two spotlights, one power strip, three side panels, and one lintel. (A 10% surcharge applies to double-opening booths).
4. Enterprise new product promotion meeting: 30,000 yuan/session
5. Sponsorship: Please contact the organizing committee staff for title sponsorship, etc.
5. Audience size
We invite Shaanxi, Gansu, Ningxia, Qinghai, Shanxi and other six provinces, municipalities and autonomous regions as well as relevant competent departments, agents, franchisees, state-owned enterprise procurement departments, university logistics groups, hospital logistics, various wholesale markets, franchise chains, stores, supermarkets, chain stores, convenience stores, catering chains, hotels, guesthouses, bars, restaurants, retail, online retail and many other fields. We plan to invite more than 5,000 purchasing units to this trade fair. We also plan to invite more than 300 provincial associations in Shaanxi Province to organize heads of relevant industry member units to attend the fair for observation and study, as well as leaders, experts and scholars participating in various forums. The total audience size is expected to reach 51,300 people.
VI. Main Activities (Planned)
1. Qinjiu Development Summit Forum
2. Expand the forum on new tracks of healthy beverages and dairy products
3. China Natto Industry Development Summit Forum
4. 2024 China Xi’an Pre-prepared Food Industry Exchange Conference
5. The Second Western Catering Supply Chain High-Quality Development Forum
6. Enterprise new product promotion meeting
8. Exhibition Highlights
1. Brands lead development. The organizing committee will invite well-known domestic and foreign brands to participate in the conference to showcase more advanced corporate management and marketing concepts and higher-quality technical products.
2. Innovation empowers terminals. The organizing committee will invite digital technology companies, scientific research institutions, etc. to participate in the exhibition, and use more advanced technology products to enable the healthy and rapid development of the industry.
3. The functions of the exhibition areas are clear. The organizing committee clearly divides the functional exhibition areas according to the needs of exhibitors and buyers to improve the negotiation efficiency between the supply and demand sides.
4. Strong purchasing demand. The organizing committee organized local agents, distributors, logistics groups, supermarkets, restaurants, hotels and other service units to purchase at the fair, and it is expected that there will be 8,000 professional buyers.