The Italian two-wheeled vehicle exhibition usually refers to the Milan International Two-wheeled Vehicles and Accessories Exhibition (EICMA). The following is a detailed introduction to the exhibition:
1. Basic information
Exhibition name: Milan International Two-Wheeler and Accessories Exhibition (EICMA), Italy
Exhibition time: The exhibition in 2025 will be from November 4th to 9th (once a year)
Exhibition location: Milan International Expo Center (FIERA MILANO)
Organizer: Italian Two-Wheeler Association ANCMA
2. Exhibition scale and influence
Exhibition area: The exhibition is large-scale, covering a total area of more than 330,000 square meters and occupying 10 exhibition halls.
Number of exhibitors: It brings together many world-renowned two-wheeled vehicle brands and accessories manufacturers, such as Yadi, Aprilia, Benelli, Ducati, etc., with the number of exhibitors reaching 770.
Number of visitors: In 2024, the number of visitors to EICMA will exceed 500,000, demonstrating the unshakable status of the Milan Exhibition in the motorcycle industry. The 2024 Milan Exhibition remains as grand as ever.
3. Exhibition features and highlights
Display of cutting-edge technology and ultimate products: The exhibition brings together the latest technological achievements and ultimate products in the global two-wheeled vehicle industry, bringing a visual and technological feast to the audience.
Trial riding experience area: Many exhibitors have set up trial riding areas at the exhibition site to allow visitors to experience the performance and quality of their products in person.
Brand launch conferences and new product launches: Many brands released new products or conducted brand activities during the exhibition, attracting the attention of global media and consumers.