WARWICK, NEW YORK, PARIS — MAD Event Management LLC and UFI, the global association for the exhibition industry, have announced a new strategic partnership to further enhance and expand the member services UFI provides to its North American members, including trade show organizers, venue owners and operators, and trade show service providers. The partnership between UFI and MAD is also expected to create stronger ties between the North American exhibition industry and the global exhibition industry, and grow UFI’s membership base in North America.
As part of the partnership, MAD Founder and President Martha Donato and MAD CEO Marty Glynn will serve as UFI’s official representatives in the region, working to better represent and support the business interests of its event management members.
“We are excited to work with UFI in North America as they prepare for their November 2023 conference,” said Donato. “UFI is an association that maintains very high standards for content, data and conferences, and we are proud to be a member and represent them.”
The 90th UFI World Congress will take place November 1-4, 2023 at ARIA Resort & Casino Las Vegas and will be hosted by the Las Vegas Convention and Visitors Authority (LVCVA).
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“In November 2023, the UFI World Congress will be held in Las Vegas. Since we announced it a few months ago, the buzz has been building,” said Kai Hattendorf, UFI CEO and Managing Director. “Many colleagues across the United States are looking to engage with UFI on this topic as well as more broadly to create stronger connections with the global industry. In Martha Donato and Marty Glynn, we have found excellent partners to represent UFI in North America, and we look forward to working with them to more closely connect U.S. industry colleagues with our global UFI community.”
UFI has a global community of approximately 800 member companies in more than 80 countries. In the United States, UFI members currently include leading for-profit organizers, association organizers, premier destinations, a variety of venues and service providers. UFI is also a collaborative partner with industry coalitions, such as the Exhibitions & Conferences Alliance (ECA), and U.S.-based associations, such as the Society of Independent Show Organizers (SISO).
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Donato commented, “For many years, we have worked to strengthen our international relationships in the events industry. Getting to know Kai Hattendorf and his team at UFI has been instrumental in our ability to network and pursue opportunities globally. As UFI’s North American representatives, we will share our enthusiasm and support for UFI’s world-class programs, research, and conferences with our peers in the region.”
Contact Martha Donato at (845) 545-0653 or [email protected]; Kai Hattendorf at [email protected]