The 40th Shanghai International Franchise Exhibition SFE in 2025 will be held at the Shanghai New International Expo Center from November 12-14. This exhibition is expected to attract 38,000 professional visitors, covering four major sectors and promoting the development of the industry. The post-exhibition report was released, showing a high proportion of professional visitors, a large number of brands, and high satisfaction.
The Shanghai Franchise Exhibition (SFE) is a well-known franchising industry exhibition. The following is a detailed introduction to the exhibition:
1. Basic information of the exhibition
Exhibition name: Shanghai International Franchise Exhibition (SFE)
Founded: 2005
Held time: November 12, 2025 to November 14, 2025
Venue: Shanghai New International Expo Center W1-W2
Organizer: Shanghai UBM International Exhibition Co., Ltd.
2. Exhibition positioning and features
Positioning: SFE is an important platform to promote the standardized and orderly development of the chain franchise industry and the exchange of market information. It focuses on chain franchise projects in catering, retail, services and other fields.
Features: The exhibition provides comprehensive and multi-level communication and cooperation opportunities for exhibitors and investors through various forms such as brand display, project docking, and summit forums. At the same time, the exhibition also focuses on the release and interpretation of industry trends to provide participants with cutting-edge market insights.
3. Exhibit scope and industry coverage
Scope of exhibits: covering franchise projects in catering chains, retail chains, service chains and other industries, including brand display, product experience, franchise policies, etc.
Industry coverage: involving Chinese fast food, Western fast food, baked desserts, beverages and coffee, supermarkets and convenience stores, clothing and apparel, beauty salons, education and training, etc.
4. Review and achievements of previous sessions
Highlights of previous years: Previous SFE exhibitions have attracted a large number of well-known chain brands and investors to participate, demonstrating the latest franchise projects and business models. A number of professional forums and activities were also held during the exhibition, such as the annual influential chain brand series selection event, SFE carefully selected brand joint roadshow, etc., providing valuable communication and learning opportunities for people inside and outside the industry.
The results are remarkable: through the exhibition, the innovation and development of the chain franchise industry has been promoted, the effective connection between brands and investors has been promoted, and the prosperity and development of the industry have been made positive contributions.
5. Overview of the exhibition in 2025 (speculation based on current information)
Holding time: The 2025 SFE exhibition is expected to be held in spring or autumn. For the specific date, please pay attention to the latest information released by the official website of the exhibition or related channels.
Exhibition highlights: It is expected that the SFE exhibition in 2025 will continue to maintain its professionalism and influence, attracting more well-known chain brands and investors to participate. The exhibition will pay more attention to the release and interpretation of industry trends and provide participants with more cutting-edge market insights. At the same time, the exhibition may also introduce more innovative elements and activity forms to enhance the experience and value of participants.
To sum up, the Shanghai International Franchise Exhibition (SFE) is an important event in the franchising industry, providing valuable communication and cooperation opportunities for exhibitors and investors.