The 2025 Malaysia International Food and Beverage Exhibition SIAL (hereinafter referred to as the Malaysia Food Exhibition) will be held at the Kuala Lumpur International Trade and Exhibition Center in Malaysia from July 1st to 3rd. The exhibition is held once a year. The Ministry of International Trade and Industry of Malaysia (MITI) is its organizer. After years of development, it has now become one of the top ten food packaging exhibitions in the world.
SIAL is a B2B trade fair that showcases high-quality cooking ingredients while creating unlimited business opportunities and making an indelible contribution to the development of the industry. The first SIAL was an unprecedented success, attracting more than 300 exhibitors and more than 8,000 visitors. These data show that the exhibition has become a grand gathering for food and beverage connoisseurs, professionals and enthusiasts.
Why target Malaysia?
According to the World Competitiveness Yearbook 2023 released by the International Institute for Management Development (IMD), Malaysia’s global competitiveness ranking jumped five places to 27th.
Malaysia’s population reached 33.4 million in 2023.
By 2030, 73% of the world’s middle class will live in the Asia-Pacific region.
85% of Malaysian consumers are willing to pay more for healthier food.
Three in five consumers worldwide say they would prefer to buy food that has less impact on the environment or has a lower carbon footprint. In Malaysia, this percentage is even higher (4 in 5).
In Southeast Asia, more consumers actively search for food-related information
The Malaysia International Food & Beverage Exhibition provides a platform to discover more food and beverage categories tailored for companies committed to innovation and providing higher quality products to the community.
Exhibition area introduction
Snacks & Candies: Explore snacks and candies from around the world.
Spices & Condiments: Provides great opportunities for importers and exporters to expand their global business.
Food & Beverages: Explore a wide range of food and beverages, as well as a variety of seafood.
Alternative Proteins: Increase exposure and awareness of alternative protein products in Malaysia.
Halal Food: Witness food producers from around the world flocking to the booming halal market.
Packaging & Processing: Embrace the advancement of cutting-edge packaging and processing technologies