Licenses in China
Shenzhen International Licensing and Derivatives Exhibition Licensing CHINA originated from the animation IP licensing exhibition area of Guangzhou Toy Fair. Since its establishment in 1989, this exhibition area has witnessed the historical development of China Toy Fair and its scale has expanded year by year. Since 2010, the organizers have added the Guangzhou Children’s Automobile Exhibition. With the number of brand exhibitors increasing year by year, these three exhibitions were moved to Shenzhen and renamed as Shenzhen International Toys and Educational Products Exhibition. Shenzhen International Children’s Car and Maternal and Child Products Exhibition, and Shenzhen International Licensing and Derivatives Exhibition (Shenzhen) (referred to as: Shenzhen Toy Exhibition, Shenzhen Children’s Automobile Exhibition, and Shenzhen International Licensing Exhibition).
Shenzhen International Licensing and Derivatives Exhibition Licensing CHINA is a comprehensive platform that displays the image of intellectual property, explores licensing opportunities, promotes cross-industry cooperation and shares industry information, aiming to further promote the development of China’s licensing market.
During the exhibition, the organizers will also hold a series of forums and business matching activities to not only showcase the latest trends in the toy and brand licensing markets, but also provide valuable business cooperation opportunities for exhibitors and buyers.
Exhibition address: Shenzhen International Convention and Exhibition Center (New Hall)
Sponsoring organization:Guangdong Toy Association
Standard stand price:
Please login to see stand prices
Gross space stand price:
Please login to see stand prices
Detention period:Once a year
Exhibition space:110,000 square meters
Number of exhibitors:1062 housing units
Number of visitors:60508 visitors
Things to note:There is some risk of change of time and place of exhibition, please confirm before going there.
Animation IP licenses include licensing transactions for various animated characters, stories, and images.
Authorized merchandise includes toys, clothing, stationery, housewares and other products related to the authorized image.
Cultural and creative licensing includes licensing transactions for cultural and creative products, such as artwork, designs, etc.
Brand licensing involves well-known brands allowing other companies or individuals to use their marks, images, etc.
Sports licenses include sporting events, athlete images and other related licensing transactions.
Celebrity licenses include licenses of images of celebrities, internet celebrities and other public figures.