The Milan International Two-Wheeler Exhibition (EICMA) in Italy is a high-profile international event. The following is a detailed introduction to the exhibition:
1. Exhibition background and scale
Exhibition name: Milan International Two-Wheeler Exhibition (EICMA), Italy
Exhibition scale: As an internationally renowned two-wheeled vehicle exhibition, EICMA attracts many two-wheeled vehicle manufacturers, dealers, media and enthusiasts from around the world to exhibit and visit. The exhibition usually covers various two-wheeled products such as electric bicycles, high-performance electric motorcycles, electric three-wheelers, and scooters.
Exhibition time: November 4-9, 2025
2. Highlights of the exhibition
China Intelligent Manufacturing Exhibition: In recent years, Chinese two-wheeled vehicle brands such as Yadi have actively participated in the EICMA exhibition, demonstrating the strong strength and innovation capabilities of the Chinese two-wheeled vehicle industry. Through the exhibition platform, these brands have demonstrated the charm of China’s intelligent manufacturing to the world and sought international cooperation and trade opportunities.
New product release: During the exhibition, many brands will release new products and showcase the latest technology and design results. Yadi Electric Vehicles demonstrated its full product lineup at EICMA 2024, including electric bicycles, high-performance electric motorcycles, etc., which attracted widespread attention.
Trial riding experience: In order to allow visitors to understand product performance more intuitively, a trial riding area is usually set up at the exhibition site. Visitors can experience first-hand the handling, comfort and safety features of various types of two-wheelers.
3. Impact of exhibitions
Promote industry development: The EICMA exhibition is not only a platform for product display and trading, but also an important force promoting the development of the two-wheeled vehicle industry. During the exhibition, people in the industry can exchange the latest industry trends, technology trends and market demands, and jointly promote the continuous innovation and development of the industry.
Promote international trade: The exhibition provides valuable exchange and cooperation opportunities for domestic and foreign two-wheeler manufacturers and dealers. Through the exhibition platform, they can establish contacts, discuss cooperation, and expand markets, thereby promoting the development of international trade.
The Milan International Two-Wheeler Exhibition in Italy is an important and influential international event that plays a positive role in promoting the development of the two-wheeled vehicle industry and promoting international trade.