LONDON — Reed Exhibitions has unveiled a renewed brand identity, Reaction, which reflects the evolution of the company — and its direction for the future.
““We have become a more unified, more agile, more diverse and more innovative company than we could have ever imagined just a year ago,” said Fernando Fischer, President of RX., Americas. “We want our brand identity to reflect this and highlight both the enduring power of the face–has–face-to-face shows and the exciting opportunities of digital with a refreshed visual identity and updated brand positioning.“
The timing is right as the industry emerges from the pandemic, Fischer said.. “The global nature of the pandemic has shown us how connected we are as a business, “We recognize the importance of uniting globally around a common identity and purpose. We want everyone to be proud to work for RX, we want to emerge from the COVID crisis feeling confident and passionate, and we want inclusion and diversity to be more mainstream across our organization.”
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RX is the force behind 400 events in 22 countries and 43 sectors of activity.is part of RELAXa global provider of information-driven analytics and decision tools for professional and commercial customers in more than 180 countries. In total, RELX employs more than 33,000 people, approximately half of whom are in North America.
According to Nathalie Haxby, global head of corporate communications and marketing, RX has been Reed’s internal shorthand for some time now. “So it was easy to adopt and integrate it as part of our new brand identity. We created a simple but engaging story that unites our event brands, geographies and teams around a common purpose.”, and with a renewed culture that places inclusion and diversity at the heart of its concerns.”
““We are not abandoning Reed Exhibitions, but the move to RX signals that we are looking to the future beyond ‘exhibitions’ in the traditional sense,” Fischer said.
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A video message on the company’s new website tells the story of RX: “Growing a business is changing, and so are we,” it reads. “We’re building on our flagship events. We’re expanding them to host entire ecosystems, online and in person.” RX: In the field of business growth.
“Our customers told us what matters more than ever to them: the face–has–“Human relationships, access to new markets and data, digital platforms and innovation and ethical practices,” Fischer said.. “Our face-to-face events will always be the jewel in the crown, but we are now building on them to create events of the year–rounded communities with shared passions and goals.
“The opportunities to combine digital and face-to-face interactions have an important role to play in the global economy,” he added. “These innovative interactions will create better livelihoods for our customers, better careers for our employees, and profoundly better experiences for our audiences, whether in person, virtually, or a combination.”
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“On the outside, our new brand identity and proposition unite us behind a higher-level purpose that embraces this digital transformation to help our clients grow their businesses,” said Hugh Jones, CEO of RX. “When people ask me now what we do, I say RX is on a mission to build businesses so everyone can thrive, no matter who and where you are.”
Reach Hugh Jones at44 20 8271 2134Orhjones@reedexpo.com And Fernando Fischer at (203) 840-4800Orffischer@reedexpo.com