LAS VEGAS— THE Las Vegas Convention and Visitors Authority (LVCVA) has named Lisa Messina its first-ever director of sales, effective in early September. As director of sales, Messina will lead and contribute to the growth of meetings, conventions and trade show sales in Las Vegas and the region as a whole. Las Vegas Convention Center, as well as collaborating with partners of the complex.
“I am thrilled to join the LVCVA and represent Las Vegas, the number one tourism destination,” said Messina. “Las Vegas has a tremendous history to celebrate, but there are also opportunities to make history. We are at a pivotal moment where the landscape is evolving in fun and transformative ways.”
Prior to joining the LVCVA, Messina, a 12-year Las Vegas resident, was senior vice president of sales for Caesar EntertainmentIn this role, she was responsible for driving the revenue strategy and leading a team of 120 sales managers.
Messina currently serves on the International Board of Directors of MPI, the governing body of International Professional Meetingwho reviews and approves the organization’s strategic plans, oversees financial integrity and monitors performance.
“We are thrilled to welcome Lisa to the LVCVA team,” said Steve Hill, CEO and President of LVCVA. “Lisa brings true expertise, depth of experience and a proven track record of delivering results. She knows Las Vegas, our clients and has earned the respect of the entire industry.”
Contact Steve Hill at (702) 892-0711; the LVCVA at (702) 892-0711.