In 2025, the 6th Shenzhen International Authorization and Derivatives Exhibition (Licensing China) will be held in the Shenzhen International Convention and Exhibition Center (new museum) from April 9th to 10th. The Shenzhen authorized exhibition was hosted by the Guangzhou toys Association, and formed a strong industrial linkage effect with the Shenzhen Toy Show and Shenzhen Children’s Baby Fair held during the same period, and jointly created an industry event integrating display, communication, and trading.
The Shenzhen authorized exhibition is the oldest toy exhibition in China. The scale has expanded year by year. In 2010, the organizer began to host the Guangzhou Children’s Car Show. In recent years, the number of brand exhibitors has increased year by year. The three exhibitions will be officially moved to Shenzhen since 2020.
Shenzhen brand authorization and derivatives exhibition Licensing China is a professional exhibition focusing on brand authorization and derivatives. The following is a detailed introduction to the exhibition:
1. Basic information on the exhibition
Exhibition name: Shenzhen brand authorization and derivative exhibition (Licensing China)
Holding time: April 7, 2025 to April 9th
Holding location: Shenzhen International Convention and Exhibition Center (Baoan New Hall)
2. Exhibition positioning and characteristics
After four years of precipitation and accumulation, the development momentum of the Shenzhen International Authorization Exhibition is obvious, and the diversity of participating IPs and professional audiences have fully demonstrated the increasing maturity of the exhibition. Multi -type IPs such as cartoon animation, games, national tide, aerospace, and corporate brands have all participated in this exhibition. In addition to Sesame Street, Little Prince, Little Penguin Music, Bear Kaosa, Pig Man, Kaobao God, etc., the familiar domestic and foreign IPs have continued to participate in the Shenzhen International Authorization Exhibition. !, Little Rabbit Tom, Pippi Pippi, etc., who are very popular abroad, also appeared at the exhibition for the first time, attracting the widespread attention of buyers.
3. Scope of exhibits and industry coverage
Scope of exhibits: including brand authorization and derivatives in the fields of anime, film and television, and games.
Industry coverage: involving the animation industry, film and television entertainment industry, and game industry.
Fourth, previous review and results
In the past 2024, the three exhibitions attracted a total of 70,836 buyers to come to the scene to conduct commercial and trade exchanges with more than 1,400 exhibitors from 6 countries and regions. Compared with 2023, the number of professional audiences increased by 40 %, which further confirmed the business results of the exhibition, and also reflected the leading position of the three exhibitions in their respective industries.
5. Overview of the 2025 exhibition
2025 Shenzhen IP Authority Exhibition (Licensing China) has widely covered the scope of the exhibition covered with anime IP authorization, cultural and creative authorization, brand authorization and other fields, which has attracted professional audiences such as authorized merchants, authorized agents, retailers, e -commerce and other professional audiences from all over the country. Come and visit. The last exhibition has successfully attracted more than 70,000 professional audiences and more than 1,400 exhibitors to participate, showing its leading position and strong appeal in the industry.
In summary, the Shenzhen International Brand Authorization and Derivation China (Licensing China) is an important event in the field of brand authorization and derivatives. It provides precious platforms for exhibitors and audiences to display exchanges, trade cooperation, and technological innovation.