BERLIN — After a two-year hiatus, IFA, Europe’s largest technology trade show, turned heads this week in Berlin, showcasing a host of exciting new products from major players in the consumer electronics and home appliance sectors.
IFA is where it all happens, and this year’s edition didn’t disappoint. LG and Samsung launched new TVs, Honor and Huawei launched new smartphones, and Asus and Lenovo launched new generations of flexible-screen laptops. Also on display at the show was LG’s new MoodUP technology, which allows users to create a pattern for their kitchen with LED door panels that change color and flash to the beat of music. Smart tech, from intercoms to thermostats, was everywhere, as were energy-efficient and energy-saving appliances.
Related. CES Continues with Omicron, Showing the World How It Works
Attendance was high, a feat given ongoing travel restrictions across Asia. More than 161,000 people passed through the doors of Messe Berlin during the five-day show, which ran from September 2 to 6. According to the show organizers, industry professionals and trade visitors made up a higher proportion of all attendees than before the pandemic. Exhibitors represented more than 1,100 manufacturers and brands from 46 countries; many reported high numbers of appointments and orders, despite ongoing supply chain challenges.
IFA NEXT, the show’s platform for start-ups, where innovative companies and research institutes come together to present their ideas for the markets of the future, was also back. The organizer of the IFA trade fair, gfu, operates under the name gfu – Consumer & Home Electronics GmbH. It was founded in 1973 as the Society for the Promotion of Consumer Electronics in Germany.
“After the pandemic break, IFA made an impressive comeback with the most important product and solution trends in the consumer electronics and household appliances sectors as well as related industries, especially in the area of sustainability,” said Dr. Sara Warneke, Managing Director of gfu. “It was once again the place to be for industry and trade, trade visitors, media and, of course, consumers.”
Contact Sara Warneke at (+49) 69 509293411