Market Opportunities:
In recent years, Vietnam’s GDP has grown rapidly, with strong demand for infrastructure construction, industrial construction, digital construction, terminal market consumption demand, etc. China is Vietnam’s largest trading partner, largest source of imports and second largest export destination. With the changes in the international trade pattern, China will have more and more terminal products, raw materials, semi-finished products, and production and manufacturing machinery radiating to the global market through Vietnam. In addition, Vietnam has a population of over 100 million, which is the third largest market in Southeast Asia, and its population structure is younger. The population under 35 years old accounts for 55.6% of the total population. The proportion of the middle class is increasing year by year, and the consumption demand for smart home products, mobile electronic products, and household goods is strong.
The Overseas Chinese Federation has been deeply engaged in the Vietnamese market for many years and has actively built a new trade network for many years to help Chinese companies explore the Southeast Asian market and connect with local government and business resources. The launch of the 3rd Overseas Chinese Fair (Vietnam) Intelligent Technology Exhibition will further empower global technology companies and become an important trading place for global smart technology.
1. Basic information
Exhibition name: The 3rd Overseas Chinese Federation (Vietnam) Intelligent Technology Exhibition
Exhibition date: August 28-30, 2025
Exhibition location: Saigon Convention and Exhibition Centre (SECC) in Ho Chi Minh, Vietnam
Exhibition size: 10,000㎡
Expected audience: 20,000 people
2. Exhibition scope
① Consumer electronics: e-sports equipment, outdoor electronics, computers and accessories, automotive electronics, etc.
②Mobile Electronics: Smart Wearing, AR/VR, Mobile Audio and Headphones, TWS, Mobile Accessories, Charging Products, etc.
③Smart home and small appliances: whole-house intelligence, security products, smart kitchen appliances, cleaning appliances, home health monitoring products, smart lighting, smart gateways, etc.
④Smart energy and energy storage: energy storage products, solar products, charging pile products, hydrogen energy products, other new energy products, smart electricity solutions, etc.
⑤Artificial intelligence: AI chips, intelligent robots, computer vision, big data processing, recognition technology, smart cars, etc.
⑥ Sky equipment and machines: consumer-grade drones, space technology and products, space tourism, urban air transportation, low-altitude logistics, low-altitude tourism and entertainment, etc.
⑦ Cross-border e-commerce: e-commerce platforms, MCN institutions, agency operations companies, logistics, warehousing and payment companies, supply chain companies, ERP and other software companies, intellectual property companies, etc.
3. Vietnam’s high-quality buyer resources
4. International professional procurement team
●Samsung Group: Looking for suppliers with factories or factory building plans in Vietnam to supply spare parts or semi-finished products for small electronic equipment
●Yuejet Airlines purchasing group: commercial display, smart screen, outdoor advertising hardware integration
●FPT Group (Vietnam’s largest communications group): procurement of electronic products, consumer electronic products, control system
●Fulong Real Estate Purchasing Group: Product Agent or Distribution of Electronic Gifts and Smart Home
●Công ty Cổ Phần Giải Pháp CN Tầm Cao: Search for spare parts related to computers and cameras
●Tan Thien Production Trading Service Co., Ltd: Agent and Distribution of Automation Equipment and Related Parts
●3S Software Co., Ltd: Agent and distribute automation equipment and related spare parts
●Hong Kong Xinhua Group: Procurement of smart products and new consumer electronic products
●VietGoal – Trung tâm Bóng đá Trẻ em Children’s Football Center: Wearing device with GPS tracker function to measure exercise volume
●Evipcare: Looking for AI live broadcast and AI sales solution suppliers
●Vietnam Strategy and Production Management Club: Procurement of Lighting, Smart Home, Electronic Consumer Products
●Fuqing Construction Engineering Group: Smart Home, Lamps; Production and Manufacturing Intelligent Equipment Purchase
●Anjiang Provincial Department of Science and Technology: Intelligent control technology and equipment procurement
●Economic and Facilities Basic Department of Zhoucheng County, Anjiang Province: Procurement of production and manufacturing equipment and industrial information systems
●Ho Chi Minh City Automation Association: Procurement of automation equipment and electronic components
●Lazada official: product selection for e-commerce supply chain
5. High-quality exhibition simultaneous activities
1. The 19th International Folk Exchange Roundtable:
Trends and Opportunities of Chinese Enterprises to Go Overseas—Coordinated Innovation and Development of China-Vietnam Electronics Industry Chain and Supply Chain
Gathering leading electronics industry enterprises and experts and scholars from China and Vietnam to discuss the challenges and opportunities facing the collaborative innovation and development of the electronics industry chain and supply chain in China and Vietnam.
Co-organizer (proposed): Shanhaitu, China-India-Vietnamese Electronic Mobile Association, China-Vietnamese China-Electronic City, EqualOccan
2. Vietnam’s cross-border e-commerce product selection and ecological resource matching conference
Gather local Chinese-funded e-commerce ecological resources in Vietnam, conduct in-depth docking with exhibitors, domestic brand owners, supply chain companies, etc., and jointly establish a live broadcast base locally to jointly serve Chinese brands going overseas.
Co-organizers: Guangdong Cross-border E-commerce Association, Shenzhen Cross-border E-commerce Association, Vietnam E-commerce Association (Proposed), TikTok (Vietnam)
3. B2B project negotiation meeting
30 procurement project packages have been released to provide VIP docking services for exhibitors and Vietnamese buyers.
Co-organizers: Vietnam Guangdong Chamber of Commerce, China-Vietnam China Electronics City, Vietnam and other relevant institutions
4. Corporate new product launch conference
Relevant Vietnamese companies and industry associations were invited to participate, and Vietnamese media reported on the spot to help exhibitors enhance brand awareness and expand the Vietnamese market.
Media invitation: 36Kr (proposed), Saigon Liberation Daily
5. Welcome dinner at the exhibitor’s night
All exhibitors were invited to gather with 21 Chinese chambers of commerce guests including Vietnam buyers, Vietnamese local Guangdong Chamber of Commerce, Shandong Chamber of Commerce, Zhejiang Chamber of Commerce, Hong Kong Chamber of Commerce, etc. to strengthen understanding and understanding, exchange views, and promote cooperation through social interaction.
Co-organizer: Guangdong Enterprise Federation of China Chamber of Commerce of Vietnam
6. Business Survey
Route 1: Vietnam park inspection and relevant government agencies visit;
Route 2: Local market visits, large buyers docking, and e-commerce ecological docking;
Route 3: Visits from well-known Chinese companies such as Haier Smart Home (Vietnam), TCL;
6. Results of previous exhibitions
1. In 2023, a total of 8,000 visitors were present, and 15 intent procurement agreements were signed on the spot, including Chaoyanghui Electric and Nanyang Trade Construction, GNUYEN MINH THANGIMEMG TRADMG CO.LTD, Jifang Industrial Control and Copper Tower Food, etc.; the procurement projects involved real estate construction, new energy, photovoltaic energy storage, industrial automation equipment, new materials, smart homes, electronics and electrical appliances, etc. More than 50% of exhibitors said they developed counterpart commercial resources and expressed confidence in the company’s future expansion in the Vietnamese market. Nearly 30% of the audience said they hope to find new products through the exhibition to serve as sales agents for the Vietnamese market. They also said they had found products of interest in random interviews on site.
2. In 2024, a total of 17,040 visitors were present, with a proportion of professional buyers exceeding 70%. The exhibitors signed 65 intention orders with procurement representatives such as Samsung Group, Hong Kong Xinhua Group, Sunwah Innovations, Vietin Bank, BENTHANH AUTOMATION, 3E Mechanical and Electrical, General Electric Vernova, NEWSKY, etc. The project involves smart parks, smart electricity systems, smart education system procurement, servo agency, component supply chain cooperation, digital product agency, etc.
7. Previous exhibitors and evaluations
1. Source of exhibitors
A. Chinese companies account for: 68%
B. Vietnamese enterprises account for 23%
C. Companies in other countries such as Japan, South Korea, Singapore, France and other countries account for 9%
2. Representatives of previous exhibitors
① Consumer Electronics: TCL, Xiaoxiong Electrical Appliances, Zhuimi, Bull, South China Talent, Gaoju Innovation, Sheng Tianlong, Tongheng Weichuang
②Smart home, smart office: Jinleite, Weier Technology, Xiadan Technology, Tumeike, Besdaq, Bank of China Technology, Huake Chuang Intelligence, Xiaowei Technology
③Mobile communications and intelligent solutions: Alibaba Cloud, China Mobile (Vietnam), Hynuda, Tuya Intelligent, Langko Intelligent, Hongmen, Toptech, Uklian
④ Cross-border e-commerce: TikTok (Vietnam), JD.com (Vietnam), Lazada, Cheng Xingtai, EROC Nokke, GBROS Cultural Media, Cybertok Digital Marketing, Hz Media
⑤Electronics: Xingfengyuan Mechanical and Electrical, Zhuoyake Electronics, Jinchuangtu, Sanjiang Electric, Xinbaoda Motor, Xinshui Semiconductor, South China Sanxian, Chaoyanghui Electric
⑥ Domestic exhibition group: Huizhou Zhongkai High-tech Zone Foreign Trade Transformation and Upgrading Base, China Building Materials Distribution Association Lighting Electrical Association, Shenzhen Retail Intelligent Information Industry Association, Guangdong Electronics and Digital Industry Association
3. Exhibit evaluation
A. Shenzhen Gaoju Innovation Technology Development Co., Ltd. (UAV Full Industry Chain Company), participated in the fourth exhibition
General Manager Li Chenliang: This is the first time our company has been to Vietnam to participate in the exhibition. Through participation in the exhibition, we can communicate with the local area in a timely manner, understand the characteristics of the Vietnamese market, and also obtain some information, such as the drone field and education field, the status and competition of our products. At the same time, exchange contact information with customers, and communicate specific needs in the future. You can also make some preliminary preparations for future development of partners.
B. Shenzhen Chaoyanghui Technology Co., Ltd. (electric power engineering equipment; intelligent power systems and solutions; new energy, photovoltaic charging and intelligent operation platform management), participating for the sixth exhibition
Chairman Zhou Huachang: We have been following the Overseas Chinese Federation. Under their leadership, we went to Southeast Asia and Vietnam. We found that there are many suppliers in Vietnam who have the intention to cooperate with us and continue to exchange and cooperate. The Overseas Chinese Fair has created a communication culture: if a company comes to seek customers alone, it is likely to be costly and will not gain precisely. Here we have gained accurate users and saved us a lot of time in foreign lands where cultural differences are relatively large.
C. Xiadan Technology (Zhuhai) Co., Ltd. (intelligent projection all-in-one machine, giant screen interactive learning machine, intelligent touch projector, etc.), participated in the exhibition for the first time
Chairman Xia Jingmei: Our smart touch projection has a very market in Vietnam, and everyone is very curious about projections that can be written directly on the wall. The three-day signing of the exhibition is constantly making us feel that this trip is worthwhile. The professional buyers of the Overseas Chinese Fair are well organized, and the exhibition results exceed our expectations.
8. Features and advantages of the exhibition
1. Professional exhibitions, with popularity and effectiveness: Overseas Chinese Trade Fair has 10 years of exhibition experience, and is one of the top 100 exhibition companies in Guangdong Province in 2024. Vietnam has rich buyers resources and publicity and promotion channels cover all online and offline areas of Vietnam. The Vietnamese Intelligent Technology has been held for the third consecutive year. The cumulative number of visitors has exceeded 25,000, the satisfaction of professional audiences has exceeded 90%, the repeated attendance rate of old buyers has exceeded 70%, and the repeated attendance rate of exhibitors has exceeded 75%. Most exhibitors have said that the exhibition effect is obvious. Each exhibition will be attended by government departments such as the Consulate General of Ho Chi Minh, the Ministry of Industry and Trade of Vietnam, the VCCI Vietnam National Chamber of Commerce, as well as local authoritative TV stations and other media, forming a good brand and reputation in the local area.
2. Vietnamese physical procurement and sales center provides long-term services to exhibitors: The Vietnamese Trade Fair, which cooperates with Vietnam China-Vietnam China Electronics City (Vietnam Huaqiangbei), has long provided exhibitor display, buyer development, marketing promotion, shared office, translation, trade matching, cross-border e-commerce and other services to exhibitors to amplify the exhibition effect and provide long-term services to enterprises. Most of the first two exhibitors chose to put their products at the Overseas Production and Sales Center of the Overseas Production and Sales Center of the Overseas Production and Sales Center of the Overseas Production and Sales Center of the Exhibition, and many of the achievements achieved by the companies.
3. Package of business and travel services: Provide comprehensive and one-stop services for participating companies, covering visa processing, logistics arrangements, transportation and accommodation reservations, as well as translation services and preparation of promotional materials during the exhibition period, so as to relieve the worries of the company and focus on cooperation and docking with overseas buyers.
4. In-depth business inspection and economic and trade activities during the exhibition: The Overseas Chinese Fair has rich Chinese and overseas Chinese resources and local political and business resources in Vietnam. Therefore, during the same period of each exhibition, it can organize high-standard opening ceremony, economic and trade activities and business inspections. In addition to bringing buyers to exhibitors, relevant Vietnamese government agencies also interpret the latest development policies and long-term business cooperation resources to help exhibitors quickly understand and integrate into the Vietnamese market.
9. All-media promotion and audience invitation
1. Online channels
①, official website and EDM marketing:
●More than 10,000 registered users: The multi-language official website displays rich exhibition information, attracting Vietnamese audiences to register through SEO and search engine advertising.
●Owned buyer database has 100,000 buyer information, 2 EDMs per month, accurately push information of exhibitors, and continuously activate buyers.
②. Overseas social media delivery (the overseas social media matrix has accumulated 65,000 fans):
● Through social and business platforms such as Facebook, TikTok, LinkedIn, we will focus on targeted investment promotion to industry corporate executives and procurement leaders;
●Targeted advertising and content promotion through WhatsApp, Zalo, etc., and precise marketing of private domain traffic.
③ Overseas B2B website content promotion (100 B2B website content cooperation):
● Regularly update exhibition information, industry information, exhibitor news, release new products and new technologies. By publishing in-depth original content, stick to precise buyers, establish brand recognition and reputation, and invite buyers to attend.
④ Overseas Expert Promotion (20 self-media Experts Cooperation):
●In-depth cooperation with self-media experts such as Vietnamese Dao Ge, build momentum for the exhibition and attract traffic for participating companies through live broadcasts, interviews and other forms.
10. Exhibition subsidy[Private chat for details]
1. Guangdong Province’s “Guangdong Trade Global” project
2. Shenzhen key overseas exhibitions
11. Organizational structure
Organizer: Shenzhen Overseas Chinese Business Think Tank Research Institute
Organizer: Guangdong Guangzhan International Exhibition Co., Ltd., Shenzhen Overseas Chinese Federation Investment Management Co., Ltd.
Co-organizer: Vietnam National Advertising Expo Company, Vietnam Chinese Chamber of Commerce Guangdong Enterprise Federation (Vietnam Guangdong Chamber of Commerce)
Supporting units: China Overseas Chinese Business Association, China Electronics Chamber of Commerce, Guangdong International Chamber of Commerce, Shenzhen Overseas Exchange Association, Vietnam Chinese Chamber of Commerce, Vietnam Software and Information Service Association, Vietnam Office Equipment Association, Guangdong Electronics and Digital Industry Association, Guangdong Cross-border E-commerce Association, Shenzhen Cross-border E-commerce Association