The first Motorcycle Exchange will be launched in 2022, focusing on the new fashion and entertainment trend in the motorcycle industry to create a trendy product exhibition and elite meeting. It will focus on youth culture, fashion trends and creative design, comprehensively display motorcycle-related trend culture, present a fashionable and cool lifestyle with attitude, and launch a new consumer trend in 2022.
The first major event of China’s motorcycle trend culture in the New Year – Motohui Haikou Station, as a platform for displaying and promoting China’s motorcycle trend culture, conforms to the trends of the leisure, entertainment and fashion market, innovates in exhibition formats and optimizes the public experience. , mainly introducing large-displacement motorcycles with retro, leisure and entertainment characteristics, electric motorcycles which represent future development directions such as green energy saving, environmental protection and innovative technologies, as well as off-road dirt bikes and jet skis with island water entertainment. features. Power sports products such as boats and cross-border integration of skateboards, surfboards, folding mountain bikes, sneakers and other fashionable products popular with young people, work with participating companies to build the culture of motorcycle trends in China and continue to empower. marketing and promotion of exhibitors.
This Haikou motorcycle exhibition will make full use of Hainan’s unique geographical advantages and rich natural resources to create multi-dimensional exhibition scenes such as exhibitions, events, shows and cultural tourism ecology. By combining advanced Internet technology and online display formats, we will carry out in-depth cooperation with major domestic short video and live broadcast platforms, social platforms and e-commerce platforms such as Kuaishou, Douyin, Bilibili, Douyu and Tmall to open online and offline interactive scenarios, realizing cross-border, culture and cross-border communication in the era of short video communication, covering various cultural scenes of motorcycle and youth trends, showing the creativity and value of motorcycles.
While introducing new products, new culture and new trends in motorcycles and related peripherals to the public, the organizers will rely on the material conditions of first-class venues and the country’s unique coastal scenes to set up professional skills and test driving experience. facilities at outdoor venues, opening special interactive experience areas such as “C-turn starts”, “Motorcycle stunt performance”, “Off-road off-road motorcycle trial experience”, “Performance and jet ski experience”, “Large-scale island-wide cycling activity”, etc. to increase the audience It is more ornamental and participatory, creates an experiential exhibition of motorcycles, explores new scenes, new forms and new models, and promotes the development of new consumption.
In addition, professional motorcycle cultural product and service organizations will be invited to participate in the conference to effectively interact with 500 motorcycle clubs across the country to provide tens of thousands of motorcyclists and enthusiasts with guaranteed motorcycle cultural consumption. and of higher quality. show the vigorous vitality of Chinese motorcycle enthusiasts.