COVENTRY, England — Visit GO!, a new app from GES, allows users to verify that a trade show attendee has received a negative COVID-19 test or has been vaccinated within government-mandated deadlines with a simple scan of a smartphone. The app is compatible with a variety of testing providers and health agencies globally.
The new app can be used via a URL, eliminating the need to download it. Attendees can sign up for Visit GO! from any mobile device. They scan their phone on-site during event registration to complete their health checks.
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Visit GO! was first used during the recent London Mayoral Elections on 11 May 2021.
“Working with venue organizers and clients, we understood the urgent need to verify vaccination status or test results to enable the safe opening of live events,” Gerard Conway, director of event intelligence at GES EMEA, told Yahoo Finance. “Visit GO! achieves this by linking health status to an attendee’s badge. An added benefit is that attendees can be tested before arriving at the event, reducing the number of on-site tests required.”
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For GES customers, Visit GO! integrates with the Visit by GES event platform. The app allows attendees to instantly print their own badges, which they can use to download content and register for a training session to prove their attendance. Attendees can also use it at the show floor to obtain digital brochures, product videos and exhibitor information. Exhibitors can use it to capture leads, track attendee engagement and personalize follow-up based on attendee actions.
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“Smart technology gives event organizers the ability to truly measure their value proposition, measure the customer experience, and apply some of the disciplines of virtual tools like Google Analytics to a show floor,” said David Cunningham, chief commercial officer of Visit GO! “For many years, we’ve been providing tools for exhibitors to capture leads. Now we’re the first to market with tools that allow attendees to take full control of their show floor experience.”
Contact Gerard Conway at gconway@ges.com and David Cunningham at dcunningham@ges.com