LONDON — Former UFI Managing Director Paul Woodward has joined the MBB-Consulting Partner Group alongside founding partners Matthias Tesi Baur (MBB), Chris Meyer (Chris Meyer Global), Tony Calanca (Calanca & Associates LLC) and Andrew Furness (Exhibition Strategy Consultant). The consultancy was established in late 2021 to help exhibition businesses emerge from the pandemic in a strong position.
Paul Woodward has gained extensive experience in the international exhibition industry over the past decades. He began his career in the 1980s as Managing Director of Miller Freeman in Asia, where he remained until 2000 when he founded Business Strategies Group in Hong Kong, where he remains Chairman. From 2010 to 2015, he led UFI, the global association for the exhibition industry, leading teams in Paris, Sharjah and Hong Kong. Since leaving UFI, he continues to advise companies around the world as Chairman of Paul Woodward Advisory.
“I am delighted to have the opportunity to work more closely with the team of independent industry advisors who come together under the banner of MBB-Consulting Partners Group,” said Woodward. Trade Fair Manager“We will be able to offer great flexibility to adapt our team and services to the real needs of each client, while leveraging an incredible experience around the world. As we all know, companies in the exhibition sector have had to reinvent themselves several times over the last two years. Everyone is looking for new ways of working and those of us who advise the sector must also reflect this in the way we organize ourselves.”
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“Paul’s global network, combined with extensive experience in China and the rest of Asia, will add an extra dimension to what we can offer our clients,” said Matthias Baur, founder of MBB-Consulting. “2022 will be a crucial recovery year for the trade fair industry and many companies have ambitious plans that we hope to support.”
Contact Paul Woodward at [email protected] and Matthias Baur at [email protected]