More than 79% of brands Those who have already organized a pop-up shop say that the operation was a success, and more than 55% of them said that they would definitely organize another one!
Pop-up events, in their most basic form, are temporary retail spaces that allow businesses to sell their products in an environment that they design and completely control.
In 2022 and beyond, pop-up shops are no longer just for businesses with physical retail spaces, but also for e-commerce and online businesses.
Read on to learn more about how a mobile marketing agency would manage your pop-up stores and how you can promote them in a unique way.
What makes a good pop-up shop?
We’ve all experienced a pop-up store in some form or another, whether it’s a fully customized temporary space in a mall or a stylish experience elsewhere.
No matter what the pop-up experience is, there are a few features you want to have to make it great:
- Pop-up shops should have the ultimate goal of connecting with customers
- The experience must be unique
- Top-notch branding and marketing
- Location accessible or frequented by pedestrian traffic
If you can tick these boxes, your pop-up shop will be on the road to success.
Developing a Marketing Strategy for Your Pop-Up Store
The best way to succeed with your pop-up shop is to plan your marketing strategy with your ideal target audience in mind. How will you market your pop-up shop? How will you entice people to visit you?
1. Consider traditional and digital channels
Since pop-up shops are physical locations, regardless of the type of business hosting them, it’s a good idea to spread your marketing across both traditional and digital channels.
Press releases in local and national publications can work in the traditional sense. Events and social media content can generate digital excitement for your pop-up shop.
2. Tips for Mobile Marketing Agencies
You can take inspiration from a mobile marketing agency and use it to promote your pop-up store. More than 50% of Internet traffic comes from mobile devices.
If you can effectively communicate with your ideal target audience through targeted marketing efforts, your mobile marketing for your pop-up store will be a success.
Consider PPC (pay-per-click) advertising and paid social media advertising to spread the word about your event. Both forms of mobile marketing can help you deliver a message directly to a specific demographic or geographic area, which will result in visits to your pop-up store.
3. Talk about Radius Marketing
No matter where you place your pop-up shop, you need to use a radius from your specific location outward to attract traffic.
Traditional means like posters, directional arrows, banners, and mysterious signage can entice people to head to your pop-up store.
Look for locations near your event that will have a large number of people or vehicles and see how you can grab the attention of those people and bring them in your direction.
4. Social is essential
Staying active on social media is essential to the success of your pop-up shop, especially when it comes to content. During the pop-up shop, designate at least one employee to manage your social media presence and post photos, videos, updates, and live streams of what’s happening. They can also answer questions from social media followers and persuade people to visit the pop-up shop.
Here’s how to make sure your pop-up shop attracts customers. Encourage customers to share their own content on social media because of their positive experiences. This could be photos or videos they’ve taken, which you can ask them to post directly to your page or simply tag your brand in it. Create a unique hashtag for your pop-up shop and encourage visitors to use it when posting on social media. Incentivize them to do this by offering prizes to customers who use your hashtag in their posts.
Collect contact information from pop-up shop visitors so you can offer them products after the event. Don’t forget to encourage visitors to sign up for your mailing list or follow you on social media.
Tips for Great Pop-Up Shop Experiences
The key to making your pop-up shop work well with mobile marketing is to keep people talking about it. The more conversations happening online and the more content shared means your brand’s pop-up experience is taking up space online.
Another surefire way is to make sure your pop-up experience stands out to the people who visit it. Here are some tips:
- Take risks with your pop-up store design to make it stand out
- Choose a unique theme that matches your brand image and retains your brand personality attributes
- Experiential elements are a good idea, so that people have an experience and don’t just visit.
- Visuals are key on the internet: create an “Instagram-worthy” space.
The more unique your pop-up shop is, the more of an experience you offer, and the quality of the merchandise and products you offer can make or break your pop-up shop efforts.
Remember, a pop-up experience doesn’t have to be a store. It can even be be a brand activation or brand awareness exercise!
Memorable pop-up stores thanks to mobile marketing
If you’re considering opening a pop-up store and are feeling a little overwhelmed, you should also consider finding a mobile marketing agency to help you with your efforts.
Organizing the experience itself is challenging enough. Adding the marketing strategy and tactics can be a lot for one person to take on.
Remember, a marketing agency can help you plan while you focus on other tasks that need your attention. Also, be sure to set marketing goals before you open your doors. How else will you know if your project was a success!
You’ve come to the right place for an agency that knows exactly what you need to take your pop-up experience to the next level. Contact us today.