As the most representative international exhibition platform in the bicycle industry, Eurobike has become an annual event for manufacturers and accessories suppliers, service providers and trade organizations, as well as bicycle enthusiasts. Every year, exhibitors will bring out their new and blockbuster products for display, and bicycle industry players from all over the world will come to visit the exhibition, purchase and negotiate business. EUROBIKE is undoubtedly the first choice platform for enterprises to explore European and global markets. It is also the vane of new trends in the bicycle industry.
According to the organizer, in order to cater to the latest fashion trends, the 2025 exhibition will set up an Adventure Area to focus on new trends such as bicycle travel, camping, and outdoor adventures; and in the new year, it will pay more attention to parts and accessories, and premium brands. , trendsetter services and international suppliers and other exhibition areas.
1. Basic information of the exhibition
English name: EUROBIKE
Chinese name: European International Bicycle, Parts and Supplies Exhibition (referred to as Eurobike)
Held period: once a year
Venue: Frankfurt Exhibition Center, Germany
Exhibition time in 2025: June 25-29, 2025
2. Exhibition background and positioning
Eurobike has been held since 1991 and is the central platform in the field of bicycles and ecological transportation. The exhibition is committed to promoting changes in the market industry, and at the same time serves as an information sharing platform to display trend information on the booming bicycle and future mobility industries. It is not only a display window for new products and new technologies in the industry, but also an important place for communication, cooperation and negotiation among all parties.
3. Exhibit scope and exhibition area setting
Scope of exhibits: including complete bicycles, electric bicycles, other types of vehicles, parts and components, cycling clothing, children’s bicycles/youth bicycles, high-speed electric-assisted bicycles, special vehicles, accessories, etc.
Exhibition area setting: Based on the layout of the exhibition hall and product planning, the exhibition has set up multiple exhibition areas, such as the sustainable mobile transportation exhibition area, the bicycle and electric bicycle exhibition area, the spare parts and equipment exhibition area, the fashion clothing and accessories exhibition area, etc. In addition, there are special exhibition areas such as Eurobike Award-winning product display area, start-up enterprise area, freight vehicle area, service provider area, electric riding experience area, etc.
4. Exhibition Features and Highlights
High degree of internationalization: The exhibition attracts exhibitors and visitors from all over the world, becoming a grand event for the international bicycle industry.
Strong professionalism: The exhibition focuses on the fields of bicycles and ecological transportation, providing a professional communication platform for exhibitors and visitors.
Rich activities: During the exhibition, in addition to product displays, a number of industry forums, seminars, award ceremonies and other activities were also held, providing participants with a wealth of learning and communication opportunities.
Innovation leadership: The exhibition is committed to promoting innovation and development in the bicycle industry, displaying the most cutting-edge technologies and products in the industry.
5. Exhibition effectiveness and impact
Promote communication and cooperation: The exhibition provides exhibitors and visitors with opportunities for face-to-face communication and cooperation, and promotes cooperation and development among all parties in the industry.
Enhance brand influence: Exhibitors showcased their products and technologies through the exhibition, which enhanced brand influence and laid the foundation for market expansion.
Promote industry development: The exhibition not only showcases the latest technologies and products in the industry, but also promotes the innovation and development of the bicycle industry and contributes to the sustainable development of the industry.