Diversified

Diversified Communications acquires Smart Energy Decisions

PORTLAND, Maine – Diversified Communications expands its clean energy portfolio with the purchase of Smart Energy Decisions (SED), organizer of hosted buyer events Net Zero Forums, Renewable Energy Forums and Innovation Summits.

SED’s portfolio also includes digital content, webinars, podcasts, e-newsletters, research and custom materials for commercial and industrial power customers navigating the transition to renewable energy and minimizing fossil fuel consumption. This addition complements Diversified’s existing Clean Energy portfolio, which serves the solar, energy storage and electric vehicle charging infrastructure markets.

The entire SED team will join Diversified’s Clean Energy team, led by Group Events Director Wes Doane.

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“I chose to join Diversified Communications because it is deeply committed to clean energy, has a great culture and people orientation, and has a global presence,” said John Failla, SED’s founder, in a video message following the successful launch of the Net Zero Forum, his company’s largest event ever. “There is no doubt in my mind that this was the perfect place for Smart Energy Decisions to reach its potential.”

Theodore Wirth, President and CEO of Diversified Communications, said, “As the owner of Pegasus Solar, a 1.5 MW solar farm in Maine, and the owner-producer of Intersolar North America and Energy Storage North America, we are proud to be able to meet the evolving needs of companies working toward carbon neutrality. We are even more proud that SED Founder John Failla has entrusted Diversified with the continued development of his events and digital assets.”

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According to Oakley Dyer, Vice President of Strategy and Corporate Development at Diversified Communications, “Diversified is actively looking to expand its clean energy portfolio and further penetrate the hosted buyer market. SED is a great fit and we will continue to pursue similar acquisition opportunities. We are very fortunate to have found in John an experienced entrepreneur whose products are poised to benefit most from our long-term approach, deep industry experience, access to capital and administrative resources.”

Contact John Failla at john@smartenergydecisions.com; Theodore Wirth to twirth@divcom.com; Oakley Dyer at odyer@divcom.com

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