DALLAS – The Center for Exhibition Industry Research (CEIR) has added two more case studies, on Access Intelligence and the 1st Arabia Tradeshow & Conferences, in its Global Virtual Event Trends series, showcases success stories of in-person exhibitions that pivoted to virtual. They join several other organizations, including the School Nutrition Association, the Radiological Society of North America, and Northstar Travel Group, to share how they adapted their events and the lessons they learned along the way.
“1st “The Arabia case study provides insight into virtual event delivery in the Middle East and North Africa (MENA) region,” said Nancy Drapeau, CEIR Vice President of Research, PRC. “The approaches share some commonalities and some uniqueness compared to virtual event case studies in the United States and Canada. The Access Intelligence case study examines the approach and results of one of their medical trade shows, OR Manager, which was virtual-only in 2020.”
In addition to the case studies, the Global Virtual Event series also includes several in-depth reports on virtual event financial measurement and executive learnings on virtual event strategy. The case studies and reports, sponsored by Swapcard, are available for free on the CEIR website.
Related. CEIR enriches its library of case studies
Contact Nancy Drapeau at (972) 687-9242 or ndrapeau@ceir.org