Since January 2018, the Outdoor Retailer (OR) in Salt Lake City has been successfully held for more than 40 times, and merged with the SIA Snow Show in Denver to become the largest outdoor and ski professional event in North America. Exhibition. This exhibition has received dual support from the American Outdoor Industry Association (OIA) and the American Snow Sports Industry Association (SIA). The two parties will jointly carry out comprehensive industry integration and upgrades to create a broader trade platform for relevant industry insiders.
Salt Lake City Outdoor Retailer is one of the world’s largest professional outdoor sporting goods exhibitions, attracting more than 1,000 commercial brands, retailers and media that produce and sell outdoor sports lifestyle. The exhibition covers the latest products in various fields of the industry, showcases the latest trends in the outdoor sports market, and provides exhibitors with the opportunity to communicate directly with the industry’s top decision-makers.
Held period: twice a year
Exhibition history: Founded in 1975
Exhibition evaluation: The world’s most influential outdoor exhibition
Sponsor: American Outdoor Industry Association
2. Display content
The Salt Lake City Outdoor Products Show covers all aspects of outdoor sports. The display content includes but is not limited to:
Accessories: such as binoculars, compasses, cooking utensils, first aid supplies, sunglasses, sun protection products, etc.
Outdoor fashion: including casual wear, T-shirts, children’s clothing, gloves, hats, insulating outerwear, etc.
Camping supplies and backpacks: such as backpacks, camping equipment, tents, travel bags, etc.
Cycling sports goods: including bicycle accessories, clothing, helmets, etc.
Mountaineering and rock climbing sports goods: such as rock climbing accessories, rock climbing shoes, mountaineering boots, mountaineering equipment, etc.
Footwear: casual shoes, sports shoes, snow boots, etc.
Water sports products: rowing, windsurfing, sailing, water sports clothing, etc.
Winter sports equipment: skis, ski poles, snowshoes, etc.
Yoga supplies: yoga mats, shoes, skin care products, etc.
3. Market analysis
Growth trend: The U.S. outdoor sports market continues to grow, with the market size exceeding US$88 billion in 2022 and expected to reach US$95 billion in 2025.
Global status: The global outdoor products market will be valued at US$70.22 billion in 2023 and is expected to exceed US$129.1 billion in 2032. As an important market, the United States has an important impact on the development of the global outdoor sports industry.
Group diversity: American outdoor sports consumers have a wide range of age groups, ranging from teenagers to middle-aged and elderly people. Groups with higher income and education are more inclined to purchase high-end outdoor equipment.
Purchasing factors: Brand, quality and price are the main influencing factors. About 60% of consumers said that brand reputation will affect their purchasing decisions.
4. Exhibition effect
Trade opportunities: The exhibition provides exhibitors with the opportunity to communicate face-to-face with global buyers, which helps to achieve orders and establish long-term cooperative relationships.
Brand promotion: The exhibition is an excellent platform to display brand image and strength, which helps to enhance brand awareness and influence.
Industry insights: Various activities and discussions during the exhibition provide exhibitors with the opportunity to understand industry dynamics and trends, helping to formulate more effective market strategies.