2025 Shanghai Global Licensing Exhibition LEC

2025 Shanghai Global Licensing Exhibition LEC

Licensing Expo China (LEC) is one of the world’s top brand licensing exhibitions. The following is a detailed introduction to the exhibition:

1. Basic information of the exhibition

Exhibition name: Shanghai International Global Licensing Exhibition (Licensing Expo China, LEC)

Hosting time: July 16 to July 18, 2025

Venue: Shanghai National Convention and Exhibition Center (No. 333 Songze Avenue, Xujing Town, Qingpu District, Shanghai)

Organizer: Licensing Expo China Organizing Committee

Exhibition area: Estimated 48,000 to 50,000 square meters

Number of exhibitors: more than 400

Number of visitors: Estimated 51,483 or more

2. Exhibition positioning and features

Positioning: LEC is one of the well-known exhibitions in the global licensing industry, aiming to promote the effective connection between owners and agents of entertainment, character, fashion, art, corporate brand and other licensing categories with consumer goods manufacturers, licensees and retailers.

Features: The exhibition brings together well-known IPs and brands from around the world to showcase the latest authorized products and solutions. At the same time, LEC also invites global licensing industry figures to share the development status and trends of the international and Chinese licensing industry, providing participants with valuable learning and exchange opportunities.

3. Exhibit Scope and IP Highlights

Scope of exhibits: covering animation images, film and television/broadcasting, online literature, games/entertainment, sports/esports, cultural arts, trends/fashion, publishing, corporate brands, online videos, characters, celebrities, music, non-profit organizations, higher education, etc. Authorized products in many fields such as colleges and universities.

IP highlights: 800 diversified popular IPs such as Peppa Pig, Super Wings, Paw Patrol, Doraemon, SpongeBob SquarePants, The Haunting of Bears, the British Museum, Lamborghini, and the Emperor Wanshui will appear in LEC and discover China’s “big” licensing market potential.

4. Review and achievements of previous sessions

Highlights of previous years: Previous LEC exhibitions have attracted a large number of well-known domestic and foreign companies and brands to participate in the exhibition, showcasing the latest licensed technologies and products. A number of professional forums and activities were also held during the exhibition, providing valuable communication and learning opportunities for people inside and outside the industry.

Remarkable results: The exhibition has promoted the innovation and development of the licensing industry, promoted exchanges and cooperation between domestic and foreign enterprises, and made positive contributions to the prosperity and development of the industry.

5. Overview of the exhibition in 2025

Exhibition highlights: It is expected that the LEC exhibition in 2025 will continue to play its role as a platform and showcase more cutting-edge licensed technologies and products. At the same time, the exhibition will also strengthen international exchanges and cooperation to attract more overseas exhibitors and visitors.

Tickets and Admission: Exhibition ticket information is usually announced on the official website of the exhibition or related channels. Visitors must enter according to the time specified by the exhibition, and must enter before 14:00 on the last day of the exhibition.

To sum up, the Shanghai International Global Licensing Exhibition LEC is an important event in the field of brand licensing, providing exhibitors and visitors with a valuable platform for communication, trade cooperation, and technological innovation.

Or Get In Touch

Email Us

info@popup-booth.com

Opening Hours

Monday to Friday 8:00 AM—8:00 PM

Visit Us

International Exhibition Center, No. 1 Furniture Avenue, Houjie Town, Dongguan City, Guangdong, China

Get A Wholesale Quote

Please leave your requirements and PopUp will contact you within 24H!

Scroll to Top