2025 PURE LONDON, Clothing and Fabrics Fair in London, United Kingdom

The international clothing trade show Pure London, held in London, UK, is the leading fashion event in Europe. It is carefully planned and organized by the British industry-renowned HVYE Group, and has now become one of the flagship events of the European clothing industry. Recently, Pure London announced a strategic merger. From February 2024, it will join forces with the fashion trade show Just Around The Corner (JATC), which has a long history and has been exhibited side by side, to create a new chapter of Pure London x JATC. This historic joint exhibition is set to open with great fanfare at London’s Olympia Exhibition Centre from 11 to 13 February 2024. At that time, the world’s leading fashion designers, well-known brands and senior buyers will come together to jointly lead new fashion trends. . fashion.

The exhibition is carefully organized into four main exhibition spaces, each with its own characteristics and at the forefront of trends:

The Woman: Focusing on the essence of this season’s women’s clothing trends, it brings together the most popular items and the most eye-catching fashion trends to present a visual treat to consumers.

Pop: A creative space deeply inspired by pop culture, targeting a broad audience, showcasing diverse street styles, blurring gender aesthetics, reviving retro elements, and deeply integrating technology and fashion.

Men’s Clothing: A stage of renaissance in men’s clothing, presenting a full range of formal wear, business wear, sports casual and classic traditional styles, highlighting masculine charm and fashion changes.

Sustainable: A special space created for fashion brands and designers who focus on sustainable development. It is not only a display platform, but also a frontier to promote the green transformation of the industry and conduct sustainable dialogue.

In addition, the exhibition also sets up a “Sourcing” area as an independent exhibition hall for OEM garment manufacturers, specially designed for garment production and processing enterprises in Southeast Asia and other regions to promote international cooperation and exchanges in the supply chain.

With the prospect of the formal implementation of the European carbon tax, “sustainability” has become the core strategy for the future development of the textile industry. The Pure London x JATC exhibition actively responds to this trend and has specially set up a “Sustainable Supply Chain-Production Alliance” space in Hall A for Chinese enterprises, aiming to gather outstanding Chinese clothing brands that use renewable and degradable raw materials to jointly explore and practice new paths towards sustainable development. Specific requirements:1. To haveGRS, GOTS,RWSCertifications, etc.2. To haveThree,bscand other human rights certifications.3. Relevant exposure samples should be renewable and biodegradable.4. There are websites with independent clothing brands as the main body.

Introduction to the market：

The United Kingdom officially joined the World Trade Organization on January 1, 1995. It has always advocated free trade and advocated an open multilateral trading system and further liberalization of world trade. The United Kingdom has trade relations with more than 80 countries and regions around the world, and its main foreign trading partners are the EU, Commonwealth members and the United States. Its economy is dominated by private enterprises, accounting for more than 60% of its GDP. According to statistics from the British Department of Trade and Industry, in the past five years, the top ten clothing import markets in the United Kingdom are: Hong Kong, Turkey, mainland China, Italy, Germany, Morocco, Sri Lanka, India, Belgium. Luxembourg and France. Among them, the United Kingdom’s clothing imports from China have increased particularly significantly, with clothing imports three times that of textiles.

The UK is China’s important clothing and textile export market and an important clothing production and trading country in the world. In recent years, China’s clothing and textile exports to the UK market have been growing rapidly. All kinds of buyers visit the exhibition before the exhibition to provide online information about exhibitors and also visit and negotiate on the exhibition. I believe that participating in the exhibition is the most effective and economical choice to develop the UK and European markets.