1. Guiding ideology
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will fully implement the spirit of the 20th National Congress of the Communist Party of China and the Third Plenary Session of the 20th Central Committee of the Communist Party of China, thoroughly implement General Secretary Xi Jinping’s important exposition on the work of “agriculture, rural areas and farmers”, and base ourselves on the needs of various regions and characteristic agriculture. resources, focus on strengthening the docking mechanism of agricultural product production and marketing, continue to promote the expansion of consumption, enhance regional cooperation in production and marketing, promote the high-quality development of the modern agricultural product circulation system, and help promote the overall revitalization of rural areas.
2. Activity name
2024 National Agricultural and Commercial Internet and Rural Revitalization Production and Marketing Docking Activities
3. Time and place
Time: October 18-20, 2024
Location: Jiangsu Xuzhou International Convention and Exhibition Center (Central Area of China Huaihai Food City, No. 6 Huizhan Road, Yunlong District, Xuzhou City)
4. Activity theme
Strong chain promotes brand and smooth circulation
5. Organizational Structure
Sponsor: Circulation Industry Promotion Center of the Ministry of Commerce
Co-organizers: China Vegetable Circulation Association, China Chain Store and Franchise Association, China Warehousing and Distribution Association, Jiangsu Cold Chain Society, Jiangsu E-Commerce Association, Jiangsu Agricultural Industrialization Leading Enterprises Association, Jiangsu Modern Supply Chain Association, Xuzhou Xinsheng Agricultural Development Group Co., Ltd.
6. Results display
Set up six major categories of display sections to focus on displaying local advantageous industries and local brands, as well as new technologies, new models, and new scenarios in the industrial chain.
(1) Excellent local products for rural revitalization. Groups from various regions will be organized to focus on displaying local advantageous industries, regional public brands of agricultural products, brand products of leading industrial enterprises, national geographical indication products, green food, organic food, etc., and focus on rural revitalization to assist counties with famous and high-quality special agricultural and sideline products and highly processed products. , Chinese time-honored brands, intangible cultural heritage, national characteristic products, etc.
(2) Famous, high-quality and special agricultural products from Jiangsu Province and Huaihai Economic Zone. Focus on displaying Jiangsu Province’s characteristic agricultural products and Jiangsu time-honored products. It displays local specialties and time-honored products from cities in the Huaihai Economic Zone, Xuzhou City’s “Nongxiang Xulai” municipal public brand, as well as rural e-commerce, cold chain technology and other development achievements.
(3) Specialty fresh ingredients and processed products. Displays specialty fruits and vegetables and highly processed products, meat products, aquatic products, rice, noodles, grains and oils, seasonings, specialty snacks, prepared ingredients, convenience foods, etc.
(4) Achievements in agricultural product supply chain construction. Display the achievements and cases of various regions and enterprises in the construction of modern commercial and trade circulation systems, county commercial system construction, e-commerce into rural comprehensive demonstration project construction, brand operation, etc., agricultural products e-commerce live broadcast base and technical services, etc.
(5) Cold chain logistics technology and equipment. Displaying postpartum commercialization equipment, smart warehousing and logistics technology and equipment, cold chain and distribution services, food preservation refrigeration and freezing equipment, cold chain storage and handling equipment, refrigeration materials and accessories, agricultural product supply chain platform solutions, wholesale and retail digital solutions, Technical services and application scenarios such as quality traceability, design marketing, testing and certification.
(6) Modern agricultural technology equipment and machinery. Display agricultural power machinery, agricultural product processing machinery, animal husbandry machinery, agricultural transportation machinery, greenhouse engineering facilities and equipment, drip irrigation and drainage system facilities and equipment, precision fertilizer spreaders, planting robots, weeding robots, precision seeding monitoring systems, intelligent harvesting robots, agriculture Complex application, modern agricultural park product display, photovoltaic agricultural facility application, straw comprehensive utilization, innovative agricultural science and technology achievement display, smart agriculture and rural tourism display, etc.
7. Important activities
(1) Launching Ceremony and National Agricultural Product Production and Marketing Docking to Support Rural Revitalization Activities
Content: Invite authoritative experts and scholars to share the development trends of agricultural product production and consumption markets. Focus on rural characteristic resources, focusing on key counties supporting rural revitalization, promote geographical indication products, food culture and advantageous industries with regional characteristics, invite buyers from all over the country to negotiate, and expand agricultural product sales channels.
(2) Exchange symposium on the construction of modern commercial circulation system
Content: Invite relevant government departments, industry experts and enterprises to interpret policies and exchange typical experiences and practices around the construction of a modern commercial circulation system, improving urban and rural commercial networks, improving the circulation and supply system of daily necessities, and promoting the construction of agricultural product supply chain systems.
(3) Regional brand promotion and release activities
Content: Delegations and enterprises from various regions apply to host the event based on their needs. The organizing committee provides a unified activity area to support various regions and enterprises to carry out activities such as regional public brands, famous and high-quality new products, and the latest market releases, through promotion releases, interactive experiences, and online live broadcasts. , media interviews and other methods to expand brand influence.
(4) Training on sustainable development of agricultural product circulation and high-quality agricultural product selection meeting
Content: Carry out special training to empower agricultural product business entities and promote green production and quality improvement of fruit and vegetable agricultural products. In response to the procurement needs of key product categories, we organize supermarkets and platform companies to select products, and negotiate with suppliers to promote accurate matching of supply and demand.
(5) Negotiation and docking activities in the retail circle of fresh agricultural products
Content: Focusing on hot topics such as supply chain reconstruction, county retail, warehouse membership stores, and community retail, representatives from leading companies in the industry will be invited to discuss new ideas for linking production, supply, and sales, as well as new paths for the reconstruction of people, goods, and markets.
(6) Cold chain distribution center construction and operation and cold chain equipment innovation exchange meeting
Content: Focusing on cold chain standardization and the construction of production and marketing cold chain distribution centers, focusing on promoting the high-end, intelligent, and green development of the cold chain industry, and effectively reducing cold chain logistics costs, inviting relevant experts, scholars, and leading entrepreneurs in the cold chain industry to represent agricultural products cold Reports on topics such as chain operation standardization, refined management, operating models and technological innovation, and supply chain financial empowerment, introduce and share new technologies, new products, new models, new concepts and cutting-edge trends in the cold chain field, and promote exchanges on the high-quality development of cold chain logistics. and progress.
(7) Jiangsu Province Agricultural Products Supply Chain Exchange Seminar
Content: With the theme of “digital intelligence empowering co-construction and sharing” and the main content of “co-creating new results in the construction of agricultural product supply chain”, we will focus on the opportunities and challenges faced by the construction of agricultural product supply chain in the new era, and jointly discuss the construction of agricultural product supply chain. new trend
trends, new models, and new business formats.
(8) Special training courses on agricultural products live broadcast e-commerce
Content: Focusing on promoting the high-quality development of rural e-commerce, complying with the development trend of the digital economy, expanding agricultural product sales channels, promoting the in-depth integration of e-commerce and rural primary, secondary and tertiary industries, and jointly assisting rural revitalization. Through professional explanations and live-streaming e-commerce case model training, it helps improve the ability of government department personnel to develop the digital economy, helps live-streaming e-commerce lecturers improve their teaching skills, and helps companies improve their live-streaming sales capabilities of agricultural products.
8. Invitation of important guests and buyers
(1) Invite important guests such as relevant national departments, provincial (regional, municipal) delegations, national and local industry associations, scientific research institutes, leading enterprises, etc. to attend the meeting.
(2) Invite purchasers such as large-scale agricultural product wholesalers and distributors across the country, chain supermarkets, fresh food e-commerce and other retail companies, food processing companies, and catering company canteen purchasing departments to participate in the meeting through multiple channels.
(3) For large-scale national purchasers with clear intentions for procurement matching, after review, the event organizing committee will provide transportation, food and accommodation and other reception service guarantees.
9. Provide supporting services
Through the National Agricultural and Commercial Internet Information Comprehensive Service Platform, we provide participating delegations and enterprises with one-stop professional services such as online display, professional audience registration, event application, and supply and demand matching, and continue to improve the quality of the conference.
10. Investment and exhibition policies
(1) Indoor area: standard booth 6,800 yuan/piece (9 square meters),
Specially decorated raw space costs 680 yuan/square meter (minimum rent of 30 square meters).
(2) Outdoor tent: standard booth 5,800 yuan/piece (9 square meters),
Specially decorated raw space costs 580 yuan/square meter (minimum rent is 65 square meters).